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[null,"1.","Record Nr.",null,"UNINA9910454551603321"]
[null,null,"Autore",null,"Hutcheson Graeme D"]
[null,null,"Titolo",null,"Statistical modeling for management [[electronic resource] /] / Graeme D. Hutcheson, Luiz Moutinho"]
[null,null,"Pubbl/distr/stampa",null,"London, : SAGE, c2008"]
[null,null,"ISBN",null,"0-7619-7011-8"]
[{"$nulls":4},"1-282-02061-7"]
[{"$nulls":4},"9786612020612"]
[{"$nulls":4},"1-84920-248-6"]
[null,null,"Descrizione fisica",null,"1 online resource (255 p.)"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.800151"]
[null,null,"Soggetti",null,"Marketing - Mathematical models"]
[{"$nulls":4},"Marketing - Statistical methods"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [223]-230) and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; List of Tables; List of Figures; Preface; 1 Measurement Scales; 2 Modeling Continuous Data; 3 Modeling Dichotomous Data; 4 Modeling Ordered Data; 5 Modeling Unordered Data; 6 Neural Networks; 7 Approximate Algorithms for Management Problems; 8 Other Statistical, Mathematical and Co-pattern Modeling Techniques; References; Index"]
[null,null,null,"Sommario/riassunto","Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications."]