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[null,"1.","Record Nr.",null,"UNINA9910454157103321"]
[null,null,"Titolo",null,"Go figure! : new directions in advertising rhetoric / / Edward F. McQuarrie and Barbara J. Phillips, editors"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2015"]
[null,null,"ISBN",null,"1-315-70402-1"]
[{"$nulls":4},"1-317-46961-5"]
[{"$nulls":4},"1-282-11948-6"]
[{"$nulls":4},"9786612119484"]
[{"$nulls":4},"0-7656-2133-9"]
[null,null,"Descrizione fisica",null,"1 online resource (336 p.)"]
[null,null,"Disciplina",null,"808/.066659"]
[null,null,"Soggetti",null,"Rhetoric"]
[{"$nulls":4},"Visual communication"]
[{"$nulls":4},"Advertising - Language"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","First published 2008 by M.E. Sharpe."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott."]
[null,null,null,"Sommario/riassunto","This cutting-edge work assembles the most current and authoritative new perspectives on the scholarship of advertising rhetoric, under the editorial direction of two respected figures in the field."]
[null,"2.","Record Nr.",null,"UNISALENTO991000865159707536"]
[null,null,"Autore",null,"Cohen, Bernard Leonard"]
[null,null,"Titolo",null,"Concepts of nuclear physics / Bernard Leonard Cohen"]
[null,null,"Pubbl/distr/stampa",null,"New York : McGraw-Hill Book Co., 1971"]
[null,null,"Descrizione fisica",null,"xii, 435 p. : ill. ; 23 cm."]
[null,null,"Classificazione",null,"53.4.1"]
[{"$nulls":4},"53.4.2"]
[{"$nulls":4},"53.4.3"]
[{"$nulls":4},"539.7"]
[{"$nulls":4},"QC173"]
[null,null,"Soggetti",null,"Nuclear physics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]