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[null,"1.","Record Nr.",null,"UNINA9910453836403321"]
[null,null,"Titolo",null,"Involving customers in new service development [[electronic resource] /] / editors, Bo Edvardsson ... [et al.]"]
[null,null,"Pubbl/distr/stampa",null,"London, : Imperial College Press"]
[{"$nulls":4},"Hackensack, NJ ; ; London, : Distributed by World Scientific Publishing Co., c2006"]
[null,null,"ISBN",null,"1-281-86745-4"]
[{"$nulls":4},"9786611867454"]
[{"$nulls":4},"1-86094-889-8"]
[null,null,"Descrizione fisica",null,"1 online resource (333 p.)"]
[null,null,"Collana",null,"Series on technology management ; ; v. 11"]
[null,null,"Disciplina",null,"658.5/75"]
[null,null,"Soggetti",null,"New products - Management"]
[{"$nulls":4},"Customer relations"]
[{"$nulls":4},"Service industries - Management"]
[{"$nulls":4},"Creative ability in business"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Preface; Contents; Chapter 1 Introduction; 1.1. Introduction; 1.2. An Emerging Theme in Management; 1.3. Getting Closer to the Customer; 1.4. What is Involvement?; 1.5. Who Should Read This Book?; 1.6. Outline of the Book; 1.7. The Future of Customer Involvement; References; Chapter 2 Process of Customer Interaction in New Service Development; 2.1. Introduction; 2.2. Why Interact with Customers?; 2.3. How to Interact with the Customers?; 2.4. Interaction between Front-Line Employees and Customers; 2.5. Selecting Customers for Interaction; 2.6. Problems in Customer Interaction"]
[{"$nulls":4},"2.7. Conclusions References; Chapter 3 The Role of the Customer in the Development Process; 3.1. Introduction; 3.2. Research Design; 3.3. Customer Involvement in New Product and Service Development: Previous Research and Results; 3.4. Discussion; References; Chapter 4 Customers as Co-Innovators: An Initial Exploration of Its Strategic Importance; 4.1. Introduction; 4.2. Customer Value Co-Creation As a Path to \"\"Prime Mover-Ship\"\"; 4.3. Welcoming Customers into Co-Innovation; 4.4. Historical Examples of Customer Co-Innovation; 4.5. Co-Innovation is Not Always a Good Idea"]
[{"$nulls":4},"4.6. A Strategic View of Customer Co-Innovation 4.7. Toward a Typology; 4.8. Cases Illustrating the Typology; 4.9. Toward a Strategic Management of Customer Co-Innovation; 4.10. Conclusions; References; Chapter 5 Customer-to-Customer Interaction in Service Development: A Many-to-Many Approach; 5.1. Introduction; 5.2. Dissolving Established Categories and Roles; 5.3. On Development Innovation and Being New; 5.4. C2C Interaction; 5.5. Case: e-mail from Linus; 5.6. Case: How SAS and the Star Alliance Brought Me and Elvis Together; 5.7. Conclusions and Recommendations; References"]
[{"$nulls":4},"Chapter 6 New Service Development: Learning from and with Customers 6.1. Introduction; 6.2. Theoretical Framework; 6.3. An Empirical Experiment of Involvement of Customers; 6.4. Results: Customer Ideas are More Innovative; 6.5. Analysis: The Enhanced Learning Process; 6.6. Discussion Implications and Future Research; References; Chapter 7 Managing Ideas That Are Unthinkable in Advance: A Matter of How and Where You Ask; 7.1. Introduction; 7.2. The Difficulties of Listening to Customers - Conceptualizations of Market Research"]
[{"$nulls":4},"7.3. Why All Market Research Techniques Do Not Result in Innovative Ideas - the Difficulties of Thinking Outside the Box 7.4. User Innovation at Telia - or 74 \"\"Product Developers\"\" Generating Innovative Ideas Rapidly and Free of Charge; 7.5. About the Research; 7.6. Managerial Implications; References; Chapter 8 Learning from Experiments Involving Users in Service Innovation; 8.1. Introduction; 8.2. Scope; 8.3. Method - Knowledge through Experiments; 8.4. Results - the Contribution Made by User Involvement; 8.5. Optimizing User Involvement; 8.6. Pioneering vs. Guided Users"]
[{"$nulls":4},"8.7. Managing User Involvement - Some Advice"]
[null,null,null,"Sommario/riassunto","This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and"]