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[null,"1.","Record Nr.",null,"UNINA9910453536903321"]
[null,null,"Autore",null,"Davies Paul (Paul J.)"]
[null,null,"Titolo",null,"New business in India [[electronic resource] ] : the 21st century opportunity / / Paul Davies"]
[null,null,"Pubbl/distr/stampa",null,"Singapore ; ; Hackensack, NJ, : World Scientific, c2008"]
[null,null,"ISBN",null,"1-281-93832-7"]
[{"$nulls":4},"9786611938321"]
[{"$nulls":4},"981-279-044-6"]
[null,null,"Descrizione fisica",null,"1 online resource (246 p.)"]
[null,null,"Collana",null,"World Scientific series on 21st century business, , 1793-5660 ; ; v. 1"]
[null,null,"Disciplina",null,"658.1/10954"]
[null,null,"Soggetti",null,"History - India"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"India Commerce"]
[{"$nulls":4},"India Economic conditions"]
[{"$nulls":4},"India Social conditions"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 211-218) and index."]
[null,null,"Nota di contenuto",null,"Acknowledgements; CONTENTS; Preface India - The 21st Century Opportunity and Why You Should be Part of It!; Chapter 1 India Now; Hidden Benefits and Hidden Costs; Overview; Hidden Costs; Hidden Benefits; Finally; Chapter 2 Why India?; Chapter 3 Understanding Indians and Indian Business; The Siege; Chapter 4 The Domestic Market; Chapter 5 Which Products, Services and Sectors - And Why; Chapter 6 Barriers to Entry and How to Overcome Them; Chapter 7 Creating the Business Case and the Business Plan"]
[{"$nulls":4},"Chapter 8 How to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It YourselfChapter 9 Sales and Marketing in India; Chapter 10 Staffing in India and Global Talent Management; Chapter 11 Turning these Insights into Real Business Advantage; Chapter 12 India Tomorrow; List of Websites and Resources; Index"]
[null,null,null,"Sommario/riassunto","New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in "]
[{"$nulls":4},"short, is able to take business planners and developers working in both large and small companies through the processes the"]