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[null,"1.","Record Nr.",null,"UNINA9910453344303321"]
[null,null,"Autore",null,"Evans Dave <1956->"]
[null,null,"Titolo",null,"Social media marketing [[electronic resource] ] : an hour a day / / Dave Evans"]
[null,null,"Pubbl/distr/stampa",null,"Indianapolis, Ind., : Wiley, c2008"]
[null,null,"ISBN",null,"1-281-83714-8"]
[{"$nulls":4},"9786611837143"]
[{"$nulls":4},"0-470-43931-9"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (433 p.)"]
[null,null,"Collana",null,"Serious skills"]
[null,null,"Disciplina",null,"302.230688"]
[null,null,"Soggetti",null,"Social media - Marketing"]
[{"$nulls":4},"Social marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Social Media Marketing: An Hour a Day; Acknowledgments; About the Author; Contents; Foreword; Introduction; How to Use This Book; Disclosure; Part I: The Foundation of Social Media; Chapter 1: Backlash; Chapter 2: The Marketer's Dilemma; Chapter 3: What Is Social Media?; Part II: Month 1: Prepare for Social Marketing; Chapter 4: Week 1: Web 2.0: The Social Web; Chapter 5: Week 2: The Social Feedback Cycle; Chapter 6: Week 3: Touchpoint Analysis; Chapter 7: Week 4: Influence and Measurement; Part III: Month 2: Social Media Channels; Chapter 8: Week 1: Build a Social Media Campaign"]
[{"$nulls":4},"Chapter 9: Week 2: Social PlatformsChapter 10: Week 3: Social Content: Multimedia; Chapter 11: Week 4: Social Content: Reviews, Ratings, and Recommendations; Chapter 12: Week 5: Social Interactions; Part IV: Month 3: Complete Your Plan; Chapter 13: Week 1: Objectives, Metrics, and ROI; Chapter 14: Week 2: Present Your Social Media Plan; Appendix A: Worksheets; Worksheets: Part II; Worksheets: Part III; Worksheets: Part IV; Appendix B: Additional Social Media Resources; Industry Experts; Industry Blogs; Industry Resources; Agencies and Social Media Practitioners; Social Media Platforms"]
[{"$nulls":4},"Social Networks and ServicesMetrics Platforms and Providers; Index"]
[null,null,null,"Sommario/riassunto","If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe "]
[{"$nulls":4},"how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube."]