{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":3,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":62,"n_cols":5,"rows_kept":62,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[3,2,3,3],[4,2,4,3],[5,2,5,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[12,2,12,3],[12,4,12,5],[13,2,13,3],[13,4,13,5],[14,2,14,3],[14,4,14,5],[15,2,15,3],[17,2,17,3],[19,2,19,3],[20,2,20,3],[21,2,21,3],[22,2,22,3],[23,2,23,3],[26,2,26,3],[27,2,27,3],[31,2,31,3],[39,2,39,3],[39,4,39,5],[40,2,40,3],[40,4,40,5],[41,2,41,3],[42,2,42,3],[45,2,45,3],[46,2,46,3],[47,2,47,3],[49,2,49,3],[50,2,50,3],[54,2,54,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910166459003321"]
[null,null,"Titolo",null,"Atlas of Mammalian chromosomes / edited by Stephen J. O'Brien, Joan C. Menninger, William G. Nash"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken : Wiley, 2006"]
[null,null,"ISBN",null,"9780471350156"]
[null,null,"Descrizione fisica",null,"XLII, 714 p. : ill. ; 29 cm"]
[null,null,"Disciplina",null,"572.87"]
[{"$nulls":4},"636.08910181"]
[null,null,"Locazione",null,"FMVBC"]
[null,null,"Collocazione",null,"636.08910181 OBR 1"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910453266203321"]
[null,null,"Autore",null,"Sweezey Mathew"]
[null,null,"Titolo",null,"Marketing automation for dummies / / Mathew Sweezey"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, New Jersey : , : John Wiley and Sons, Inc., , 2014"]
[{"$nulls":4},"©2014"]
[null,null,"ISBN",null,"1-118-77230-X"]
[{"$nulls":4},"1-118-77227-X"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (315 p.)"]
[null,null,"Collana",null,"For dummies"]
[null,null,"Disciplina",null,"658.8120285"]
[null,null,"Soggetti",null,"Direct marketing"]
[{"$nulls":4},"Marketing - Data processing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","''Making Everything Easier''--Cover."]
[{"$nulls":4},"Includes index."]
[null,null,"Nota di contenuto",null,"Contents at a Glance; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond the Book; Where to Go from Here; Part I: Getting Started with Marketing Automation; Chapter 1: Introducing the Concepts of Marketing Automation; Defining Marketing Automation; Recognizing the Relationship Between Marketing Automation and Online Marketing; Marketing to the Modern Buyer; Chapter 2: Creating a Business Case for Marketing Automation; Writing a Business Case Document; Knowing Why Companies Implement Marketing Automation"]
[{"$nulls":4},"Starting the Conversation about Marketing AutomationDriving More Revenue from Your Investment in Online Marketing; Chapter 3: Choosing a Marketing Automation Solution; Aligning a Solution with Core Marketing Goals; Estimating Your Total Investment in Marketing Automation; Chapter 4: Setting Up a New Marketing Automation Tool; Listing Resources Needed for Initial Setup; Targeting Efficiency in Your Implementation; First Steps to Activating Your Solution; Removing IT from Your Marketing Work Flow; Part II: Working with Data and Leads; Chapter 5: CRM Integration"]
[{"$nulls":4},"Clearly Defining Your Wants and Needs for Marketing Automation and CRMCleaning Up Your Database; Connecting CRM Data Fields to Your Marketing Automation Tool; Testing and Troubleshooting Common CRM Issues; Chapter 6: Creating Segmented Lists; Understanding the "]
[{"$nulls":4},"Types of Segmentations; Generating Your First List; Exploring the Many Uses of Segmentation; Creating Personas for Personalization; Creating Advanced Segmentations; Chapter 7: Sending Leads to Sales; Aligning Sales and Marketing Teams; Turning on Sales Enablement Functionality; Supporting Campaigns for Your Sales Team"]
[{"$nulls":4},"Part III: Running Automation CampaignsChapter 8: Content Marketing and Its Place in Marketing Automation; New Content for a New Tool; Managing Your Content; Tying Webinars and Video to Your Automation; Chapter 9: Creating Forms and Landing Pages; Publishing Forms; Publishing Your First Landing Page; Building a Best-of-Breed Landing Page; Adding Advanced Forms to Your Campaigns; Creating Better Conversion Goals; Chapter 10: Sending Emails and Nurture Campaigns; Getting Up to Speed on Nurturing; Getting Started with Nurturing; Building Your First Nurturing Programs"]
[{"$nulls":4},"Setting Up Nurturing Email TemplatesCopy Writing for Email Nurturing; Effective Calls to Action for Lead Nurturing; Improving Email Deliverability with Email Authentication; Determining the Pace of Nurturing Emails; Ending Nurturing Programs; Part IV: Mixing, Scoring, and Reporting; Chapter 11: Combining Automation with Other Marketing Programs; Placing Marketing Automation at the Center of Your Marketing; Leveraging Social Media with Marketing Automation; Integrating Video into Social Media; Driving Leads to an Event with Automation; Chapter 12: Scoring Leads"]
[{"$nulls":4},"Recognizing Basic Scoring Concepts"]
[null,null,null,"Sommario/riassunto","Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your n"]
[null,"3.","Record Nr.",null,"UNINA9910792083903321"]
[null,null,"Titolo",null,"The MIF handbook [[electronic resource] /] / edited by Richard Bucala"]
[null,null,"Pubbl/distr/stampa",null,"Hackensack, NJ., : World Scientific, c2012"]
[null,null,"ISBN",null,"1-283-59367-X"]
[{"$nulls":4},"9786613906120"]
[{"$nulls":4},"981-4335-36-3"]
[null,null,"Descrizione fisica",null,"1 online resource (399 p.)"]
[null,null,"Disciplina",null,"572/.696"]
[null,null,"Soggetti",null,"Cytokines"]
[{"$nulls":4},"Immune response - Regulation"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Contents; Preface; Part I MIF Structure and Mechanism of Action; I-1 MIF, MIF Alleles, and the Regulation of the Host Response Richard Bucala; 1. Introduction; 2. MIF Gene; 3. MIF Production and Signal Transduction; 4. Innate Immunity; 5. Adaptive Immunity; 6. MIF Integrates Immune, Metabolic, and Oncogenic Responses; 7. MIF Alleles in Human Disease; 8. Therapeutic Implications and Future Directions; Acknowledgments; References; I-2 MIF and the Chemokine Axis Sandra Kraemer, Christian Weber and Jürgen Bernhagen; 1. Introduction; 2. Chemokines: Classes, Structure, Function, and Receptors"]
[{"$nulls":4},"3. Structural Classification of MIF4. Nonclassical MIF Secretion and Link to Secretion of CLF Chemokines; 5. Chemokine-like Function (CLF) Chemokines and MIF as a CLF Chemokine; 6. MIF/ Chemokine Receptor Interactions and Functional Role in Inflammation and Atherogenesis; 7. Structural Basis Underlying MIF/Chemokine Receptor Interactions; 8. MIF Receptor Complexes; 9. Conclusion; 10. Acknowledgments; References; I-3 CD74, the Natural Receptor for MIF, Regulates Cell Survival in Health and Disease Idit Shachar, Maya Gordin, Sivan Cohen, Inbal Binsky, Ayelet Marom and Shirly Becker-Herman"]
[{"$nulls":4},"1. Introduction2. CD74 (Invariant Chain, Ii); 3. CD74 Functions as a Chaperone for MHC Class II; 4. CD74 as a Signaling Molecule; 4.1 CD74 is a cell surface receptor that induces signaling cascades; 4.2 CD74 is subjected to regulated intramembrane proteolysis (RIP); 5. MIF Regulates B Cell Survival in a CD74-Dependent Manner; 5.1 A complex of CD74 and CD44 is essential for initiating the signaling cascade "]
[{"$nulls":4},"induced by MIF; 5.2 c-Met and its ligand HGF regulate mature B cell survival in a pathway induced by MIF binding to CD74/CD44"]
[{"$nulls":4},"5.3 MIF induces TAp63 expression, which regulates B cell survival in a CD74-dependent manner6. MIF Is Secreted from Perivascular Bone Marrow Dendritic Cell Clusters that Regulate B Cell Survival; 7. MIF and CD74 in Tumors; 7.1 MIF and CD74 in CLL survival; 7.2 MIF and CD74 regulate CLL homing to the BM; References; I-4 Towards the MIF Interactome Jörg Klug and Andreas Meinhardt; 1. Introduction; 2. MIF Affects Degradation of Regulatory Proteins by Modulating the Ubiquitin Proteasome System; 3. Ribosomal Protein S19 as Endogenous Inhibitor of Extracellular MIF"]
[{"$nulls":4},"4. Interactors Involved in MIF Redox Activity4.1. Insulin; 4.2. Hepatopoietin (HPO); 4.3. Proliferation-associated gene (PAG) protein; 4.4. p53; 4.5. Protein (NM23A) expressed in nonmetastatic cells (NM23-H1); 4.6. α1-inhibitor-3 (α1-I3); 5 Concluding Remarks; Acknowledgments; References; I-5 Structural Studies of Small Molecule Inhibitors of MIF Yoonsang Cho and Elias J. Lolis; 1. Introduction; 2. Small Molecule Structures; 3. Catalytic Site Inhibitors; 4. Covalent Inhibitors; 5. Allosteric and Mixed Inhibitors; References; Part II Regulation of MIF Expression"]
[{"$nulls":4},"II-1 Epigenetic Control of MIF Expression Thierry Roger, Jérôme Lugrin, Xavier C. Ding and Thierry Calandra"]
[null,null,null,"Sommario/riassunto","The role of the cytokine, macrophage migration inhibitory factor (MIF), in the immune response and in the immunopathogenesis of different inflammatory, autoimmune, and infectious disorders is now well established. The aim of this handbook is to provide an authoritative volume covering all aspects of MIF, from basic molecular biology to structure-function relationships, pathophysiology, genetics, and drug development.Recent studies continue to broaden considerably the role of MIF in both normal physiology and pathology, which range from such diverse areas as oncogenesis, cardiac physiology, and"]