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[null,"1.","Record Nr.",null,"UNINA9910452819903321"]
[null,null,"Autore",null,"Abela Andrew V. <1965->"]
[null,null,"Titolo",null,"Advanced presentations by design [[electronic resource] ] : creating communication that drives action / / Andrew V. Abela, Ph.D"]
[null,null,"Pubbl/distr/stampa",null,"San Francisco, : Pfeiffer, A Wiley Imprint, 2013"]
[null,null,"ISBN",null,"1-118-41676-7"]
[{"$nulls":4},"1-299-47573-6"]
[{"$nulls":4},"1-118-42028-4"]
[null,null,"Edizione",null,"[2nd ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (223 p.)"]
[null,null,"Disciplina",null,"658.4/52"]
[null,null,"Soggetti",null,"Business presentations"]
[{"$nulls":4},"Business communication"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Title page; Copyright page; Contents; Foreword; Acknowledgments; Introduction; Why Do We Need to Reinvent the Way We Design Presentations?; The Presentation Challenge Is Greater Than Ever; Current Presentation Standards-Space Age or Sophomoric?; Bad Advice; Bad Examples; The Problem of Presenter-Focus and the Seven Deadly Mistakes of Presentation Design; Good Advice, Not Applied; How to Reinvent Your Presentation: The Extreme Presentation TM Method; Ten Steps for Developing an Extreme Presentation; The Main Insights in This Book, on One Page; Where to Start . . ."]
[{"$nulls":4},"If You Have an Important Presentation Due Soon (e.g., Tomorrow Morning) If You Have More Time; How This Book Is Different from All Other Presentation Books; What This Book Is and Is Not-About; The Structure of This Book; PART I: Who?; 1: Audience; Understanding What Types of Communication Will Be Most Effective for Your Audience; Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience; How to Estimate Your Audience's Personality Types; How to Match Your Presentation Design to Different Personality Types in the Same Audience; Introverts vs. Extroverts"]
[{"$nulls":4},"Sensors vs. Intuitors Thinkers vs. Feelers; Judgers vs. Perceivers; Additional Information About Your Audience; PART II: What?; 2: Objective; Setting a Measurable Objective for Your Presentation; Step 2: Set Specific Objectives for What You Want Your Audience to Think and "]
[{"$nulls":4},"Do Differently After Your Presentation; The Typical-and Wrong-Way to Set Presentation Objectives; Developing Effective Presentation Objectives; The Curse of the \"Update\" Presentation; How Do You Know Whether You Have Set the Right Objectives?; 3: Problem Solution"]
[{"$nulls":4},"Articulating the Audience's Problem and Your Proposed Solution to It Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving; Choosing the Right Problem; How to Find the Right Problem-The Five Why's; How Do I Find the Right Level of Analysis?; What If the Problem Is So Big That I Cannot Help Them Solve It?; What If All I Can Come Up With Are a Bunch of Small Problems Rather Than One Big One?; What If I'm Just Presenting Information or Providing an Update?; What If I Am Creating a Training Presentation?"]
[{"$nulls":4},"What If There Is Clearly a Problem, But the Audience I Am Trying to Engage Just Does Not Seem to Want to Hear About It? Isn't Focusing on \"Problems\" Rather Negative?; Crafting Your Solution; What If I Only Have a Solution to Part of the Problem?; How Do I Know Whether I Have Chosen the Right Solution?; Should I Include Rival Solutions to the One I'm Offering?; How Do I Handle Really Controversial Solutions?; What If I Just Can't Get My Thoughts Straight? Using the One-Page Memo; What Do I Do If There Really Isn't a Clear Solution to the Problem?; The Importance of Being Audience-Focused"]
[{"$nulls":4},"4: Evidence"]
[null,null,null,"Sommario/riassunto","Offering a new, exciting approach to the typically conventional practice for creating presentations, this new edition to a popular resource has compiled its material from more than 200 research studies in the fields of communication, marketing, psychology, multimedia, and law. The book demonstrates how to adapt a presentation to different audience personality preferences, what role the data should play and how much of it is necessary, how to turn data into a story, and how to design persuasive-yet-comprehensible visual layouts."]
[null,"2.","Record Nr.",null,"UNINA9910774739803321"]
[null,null,"Autore",null,"Lee KyeongHwa"]
[null,null,"Titolo",null,"Kognitive Aspekte des Übersetzungsprozesses : Eye-Tracking im interkulturellen Vergleich / / KyeongHwa Lee"]
[null,null,"Pubbl/distr/stampa",null,"Berlin : , : Frank & Timme, , 2022"]
[null,null,"ISBN",null,"3-7329-9043-5"]
[null,null,"Descrizione fisica",null,"1 online resource (443 pages)"]
[null,null,"Disciplina",null,"418/.02019"]
[null,null,"Soggetti",null,"Translating and interpreting - Psychological aspects"]
[{"$nulls":4},"Cognitive psychology"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Intro -- Vorbemerkung -- Inhaltsverzeichnis -- Abbildungsverzeichnis -- Tabellenverzeichnis -- Abkürzungsverzeichnis -- Einleitung -- I. Translationsprozessforschung -- II. Eye-Tracking als Forschungsmethode -- III. Schreibprozess als Forschungsmethode -- IV. Relativsatz -- V. Denken und Sprache -- VI. Analysekriterien -- VII. Analyse des Experiments -- VIII. Schlussfolgerungen und Ausblick -- IX. Literaturverzeichnis."]
[null,null,null,"Sommario/riassunto","What happens in the mind when we translate? And how does our mother tongue influence our speaking, writing, thinking and translating? In the answer to one question lies the resolution of the other. KyeongHwa Lee has explored both questions using eye tracking, writing process analysis, and a survey of study participants. She can prove that people of different native languages store and process the information of a sentence in different ways. The syntactic structure and the information structure of their respective native language obviously play a decisive role. They influence how we understand texts, how we speak and write, and how we translate from one language to another. Similar sentence structure of working languages apparently facilitates the language transfer process. But the influence of the mother tongue goes far beyond that: it also shapes our thinking."]