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[null,"1.","Record Nr.",null,"UNINA9910452109303321"]
[null,null,"Autore",null,"Gorlée Dinda L"]
[null,null,"Titolo",null,"Wittgenstein in translation [[electronic resource] ] : exploring semiotic signatures / / by Dinda L. Gorlée"]
[null,null,"Pubbl/distr/stampa",null,"Berlin, : De Gruyter Mouton, 2012"]
[null,null,"ISBN",null,"1-280-57063-6"]
[{"$nulls":4},"9786613600233"]
[{"$nulls":4},"1-61451-113-6"]
[null,null,"Descrizione fisica",null,"1 online resource (372 p.)"]
[null,null,"Collana",null,"Semiotics, communication and cognition, , 1867-0873 ; ; 9"]
[null,null,"Classificazione",null,"CI 5011"]
[null,null,"Disciplina",null,"192"]
[null,null,"Soggetti",null,"Translating and interpreting - Philosophy"]
[{"$nulls":4},"Semiotics and literature"]
[{"$nulls":4},"Intertextuality"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Contents -- 1. Facts and factors -- 2. Building a semiotic bridge -- 3. Fragmentary discourse -- 4. Turning words into deeds -- 5. Translated and retranslated fragments -- 6. Global language-games -- 7. Certainty and uncertainty -- 8. Concluding with anticipation -- References -- Index"]
[null,null,null,"Sommario/riassunto","Apart from the Tractatus, Wittgenstein did not write whole manuscripts, but composed short fragments. The current volume reveals the depths of Wittgenstein's soul-searching writings - his \"new\" philosophy - by concentrating on ordinary language and using few technical terms. In so doing, Wittgenstein is finally given the accolade of a neglected figure in the history of semiotics. The volume applies Wittgenstein's methodological tools to the study of multilingual dialogue in philosophy, linguistics, theology, anthropology and literature. Translation shows how the translator's signatures are in conflict with personal or stylistic choices in linguistic form, but also in cultural content. This volume undertakes the \"impossible task\" of uncovering the reasoning of Wittgenstein's translated texts in order to construct, rather than paraphrase, the ideal of a terminological coherence."]
[null,"2.","Record Nr.",null,"UNINA9910254917803321"]
[null,null,"Titolo",null,"Political Marketing and Management in Ghana : A New Architecture / / edited by Kobby Mensah"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017"]
[null,null,"ISBN",null,"9783319573731"]
[{"$nulls":4},"331957373X"]
[null,null,"Edizione",null,"[1st ed. 2017.]"]
[null,null,"Descrizione fisica",null,"1 online resource (207 pages) : illustrations, tables"]
[null,null,"Collana",null,"Palgrave Studies in Political Marketing and Management, , 2946-2622"]
[null,null,"Disciplina",null,"320.60941"]
[null,null,"Soggetti",null,"Strategic planning"]
[{"$nulls":4},"Leadership"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Elections"]
[{"$nulls":4},"Telemarketing"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"Advertising media planning"]
[{"$nulls":4},"Business Strategy and Leadership"]
[{"$nulls":4},"Branding"]
[{"$nulls":4},"Electoral Politics"]
[{"$nulls":4},"Digital Marketing"]
[{"$nulls":4},"Media Planning"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references at the end of each chapters and index."]
[null,null,"Nota di contenuto",null,"1. Political Marketing and Management: A New Architecture; Kobby Mensah -- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre -- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah -- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi -- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan -- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah -- 8. Political "]
[{"$nulls":4},"Management and Human Resources Practices of Political Parties in Ghana; James Abugre -- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah -- 10. Conclusion; Kobby Mensah."]
[null,null,null,"Sommario/riassunto","'[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and branding in parties, it lays important foundations for new political marketing and management research.' -Jennifer Lees-Marshment, Professor, The University of Auckland, New Zealand 'A pace-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource management and leadership.' -Joshua Yindenaba Abor, Professor and Dean, The University of Ghana Business School, University of Ghana This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management."]