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[null,"1.","Record Nr.",null,"UNINA9910452036003321"]
[null,null,"Autore",null,"Martin Dick <1946->"]
[null,null,"Titolo",null,"Rebuilding brand America [[electronic resource] ] : what we must do to restore our reputation and safeguard the future of American business abroad / / Dick Martin"]
[null,null,"Pubbl/distr/stampa",null,"New York, : American Management Association, c2007"]
[null,null,"ISBN",null,"1-281-12854-6"]
[{"$nulls":4},"9786611128548"]
[{"$nulls":4},"0-8144-2996-3"]
[null,null,"Descrizione fisica",null,"296 p. : ill"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Brand name products - United States"]
[{"$nulls":4},"Branding (Marketing) - United States"]
[{"$nulls":4},"International economic relations"]
[{"$nulls":4},"Anti-Americanism"]
[{"$nulls":4},"Anti-Americanism - Arab countries"]
[{"$nulls":4},"Electronic books."]
[{"$nulls":4},"United States Relations"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Title from title screen."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [263]-287) and index."]
[null,null,"Nota di contenuto",null,"Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace."]