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[null,"1.","Record Nr.",null,"UNINA9910451406903321"]
[null,null,"Autore",null,"Cooper Rob <1970->"]
[null,null,"Titolo",null,"Expert Access 2007 programming [[electronic resource] /] / Rob Cooper and Michael Tucker"]
[null,null,"Pubbl/distr/stampa",null,"Indianapolis, IN, : Wrox/Wiley Pub., c2008"]
[null,null,"ISBN",null,"1-281-10042-0"]
[{"$nulls":4},"9786611100421"]
[{"$nulls":4},"0-470-24906-4"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (722 p.)"]
[null,null,"Collana",null,"Wrox expert"]
[null,null,"Disciplina",null,"005.75/65"]
[{"$nulls":4},"005.7565"]
[null,null,"Soggetti",null,"Database management"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Expert Access 2007 Programming; About the Authors; Credits; Acknowledgments; Contents; Introduction; Part I: Programming Access Applications; Part II: Data Manipulation; Part III: Interacting with the Application; Part IV: Finalizing the Application; Appendix A: Programming Tips and Tricks; Appendix B: Query Performance; Appendix C: Pattern Reference; Index"]
[null,null,null,"Sommario/riassunto","Expert Access 2007 Programming shows experienced developers how to create professional-level Access database applications. The authors-software engineers on the Access development team at Microsoft-show how to apply software engineering methodologies to Access application development. The book is organized to cover all phases of Access development. The authors demonstrate techniques for creating Access controls, forms, and reports that help streamline development and produce more user-friendly applications. They also cover such overlooked areas as custom deployment and documentation."]
[null,"2.","Record Nr.",null,"UNINA9910141013903321"]
[null,null,"Autore",null,"Laursen Gert H. N"]
[null,null,"Titolo",null,"Business Analytics for Sales and Marketing Managers [[electronic resource] ] : How to Compete in the Information Age/ / Gert H.N. Laursen"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, : Wiley, 2011"]
[{"$nulls":4},"Hoboken, : John Wiley & Sons, 2011"]
[null,null,"ISBN",null,"1-119-20067-9"]
[{"$nulls":4},"1-283-05271-7"]
[{"$nulls":4},"9786613052711"]
[{"$nulls":4},"1-118-03036-2"]
[null,null,"Descrizione fisica",null,"1 online resource (258 p.)"]
[null,null,"Collana",null,"Wiley and SAS Business Series ; ; v.41"]
[null,null,"Classificazione",null,"BUS043000"]
[null,null,"Disciplina",null,"658.4/038011"]
[{"$nulls":4},"658.8343"]
[null,null,"Soggetti",null,"Consumers' preferences - Research"]
[{"$nulls":4},"Consumers - Research"]
[{"$nulls":4},"Business planning"]
[{"$nulls":4},"Consumers' preferences --Research"]
[{"$nulls":4},"Consumers --Research"]
[{"$nulls":4},"Management information systems"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy"]
[{"$nulls":4},"About the AuthorIndex"]
[null,null,null,"Sommario/riassunto","Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence "]
[{"$nulls":4},"campaigns, and optimize existing customer intelligence processes.How to align information management with company strategyExamines how to get, grow, and retain valuable customersDiscusses how to optimize existing customer intelligence processes  Showing you how to make extensive use of data, statistical, and quan"]
[null,"3.","Record Nr.",null,"UNIORUON00198678"]
[null,null,"Autore",null,"OUTRAM, Dorinda"]
[null,null,"Titolo",null,"The  Enlightenment / Dorinda Outram"]
[null,null,"Pubbl/distr/stampa",null,"Cambridge, : Cambridge University Press, 1995. XV, 141 p. ; 23 cm."]
[null,null,"ISBN",null,"05-214-2534-4"]
[null,null,"Soggetti",null,"Illuminismo - Europa - Dizionari"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]