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[null,"1.","Record Nr.",null,"UNINA9910450482103321"]
[null,null,"Titolo",null,"International marketing review . Vol. 22, No. 6 International e-marketing [[electronic resource] /] / Guest editors Nitish Singh and Sandeep Krishnamurthy"]
[null,null,"Pubbl/distr/stampa",null,"Bradford, England, : Emerald Group Publishing, c2005"]
[null,null,"ISBN",null,"1-280-50976-7"]
[{"$nulls":4},"9786610509768"]
[{"$nulls":4},"1-84544-848-0"]
[null,null,"Descrizione fisica",null,"1 online resource (112 p.)"]
[null,null,"Disciplina",null,"658.8/72"]
[null,null,"Soggetti",null,"Electronic commerce"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Preliminaries; Contents; Guest editorial; International e-marketing: opportunities and issues; An analysis of the factors affecting the adoption of electronic commerce by SMEs; Mapping the mind of the mobile consumer across borders; Sustainable competitive advantage of internet firms; Effects of URLs in traditional media advertising in China; The internationalization speed of e-commerce; Note from the publisher"]
[null,null,null,"Sommario/riassunto","The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing arsenal. As international acceptance of theinternet and web increases, the scope of international e-marketing now transitions frompossibility to reality.International marketing scholars have followed the transformational impact of theinternet/web closely. Several studies in the international e-marketing conte"]