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[null,"1.","Record Nr.",null,"UNINA9910449954903321"]
[null,null,"Autore",null,"Post Karen"]
[null,null,"Titolo",null,"Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMACOM, c2005"]
[null,null,"ISBN",null,"0-8144-2839-8"]
[null,null,"Descrizione fisica",null,"1 online resource (207 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[null,null,"Soggetti",null,"Brand name products"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author"]
[null,null,null,"Sommario/riassunto","Make your brand so strong customers can't get it out of their heads!"]