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[null,"1.","Record Nr.",null,"UNINA9910466882603321"]
[null,null,"Autore",null,"Wrigley Cara"]
[null,null,"Titolo",null,"Affected : emotionally engaging customers in the digital age / / Cara Wrigley & Karla Straker"]
[null,null,"Pubbl/distr/stampa",null,"Milton, Qld : , : John Wiley & Sons Australia, Ltd, , 2018"]
[null,null,"ISBN",null,"0-7303-5700-7"]
[{"$nulls":4},"0-7303-5699-X"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (230 pages) : illustrations"]
[null,null,"Disciplina",null,"658.812"]
[null,null,"Soggetti",null,"Customer relations"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"BUSINESS & ECONOMICS / Management Science"]
[{"$nulls":4},"BUSINESS & ECONOMICS / Management"]
[{"$nulls":4},"BUSINESS & ECONOMICS / Industrial Management"]
[{"$nulls":4},"BUSINESS & ECONOMICS / Organizational Behavior"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,null,"Sommario/riassunto","How can you create meaningful connections with customers in the digital space?  The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design "]
[{"$nulls":4},"approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected , you’ll find the tools and techniques you need to find your customers where they are."]
[null,"2.","Record Nr.",null,"UNINA9910424624803321"]
[null,null,"Autore",null,"Bachleitner Norbert"]
[null,null,"Titolo",null,"XXI. Congress of the ICLA - Proceedings . Volume 2 Literary Translation, Reception, and Transfer / / Norbert Bachleitner"]
[null,null,"Pubbl/distr/stampa",null,"De Gruyter, 2020"]
[{"$nulls":4},"Berlin ; ; Boston : , : De Gruyter, , [2020]"]
[{"$nulls":4},"©2020"]
[null,null,"ISBN",null,"3-11-064197-6"]
[{"$nulls":4},"3-11-064199-2"]
[null,null,"Descrizione fisica",null,"1 online resource (IX, 501 p.)"]
[null,null,"Collana",null,"XXI. Congress of the ICLA - Proceedings ; ; Volume 2"]
[null,null,"Disciplina",null,"418/.02"]
[null,null,"Soggetti",null,"LITERARY CRITICISM / Comparative Literature"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Table of Contents -- Introduction -- Constance Garnett's Translation of Leo Tolstoy's The Kingdom of God Is within You -- Translating Swift: Censorship and Self-Censorship during Fascism -- Das Werk Heimito von Doderers, übersetzt in 30 Sprachen - eine Bilanz -- \"Magician\" or \"Kratki-Baschik\"? One Story, Two Translations -- Konkurrierende Übersetzungen im Vergleich: Heimito von Doderers Kurzgeschichten \"Léon Pujot\" und \"Begegnung im Morgengrauen\" auf Französisch -- Übersetzung des Unübersetzbaren. Bemerkungen zur Übersetzung von Heimito von Doderers Roman Die erleuchteten Fenster ins Serbische -- Vergleich der französischen und englischen Übersetzungen von Hölderlins Elegien: Von der heideggerianischen Wörtlichkeit zur Neuschöpfung -- The Originals of the Original of Don Quixote: Translation and Pseudotranslation in the Spanish Libros de Caballerías -- Versification and Prosification as Translation -- Übersetzung, Nachdichtung oder Umdichtung? Zur Rezeption der chinesischen Lyrik im deutschsprachigen Raum zu Beginn des 20. Jahrhunderts -- Intergenerational Translations in Uwe Timm's Am Beispiel meines Bruders -- La traduction des régionalismes dans les nouvelles de Phanishwarnath Renu -- Hölderlins Rezeption durch Marina Zwetajewa -- Jane & Theo: Affinities Stylistic and Temperamental in Jane Austen and Theodor Fontane -- Paul Valéry dans ses derniers jours : au miroir de Voltaire -- Zola's Nana and Kasdaglis's Eleni: Two Female Portraits of the Naturalistic Persona -- "]
[{"$nulls":4},"Langues et conscience européenne : Joseph Roth et Patrick Modiano -- Translating History into Herstories: Utopian Impulses in the Dystopian Worlds of Christa Wolf and Carmen Boullosa -- Fall into Occidentalism: Cioran against the Maoïstes and the Alt-Right -- Über die Trinkkultur in chinesischen und deutschen Trinkgedichten - am Beispiel von Trinkgedichten Li Bais und Johann Wolfgang von Goethes -- The Birth of the Novel in Renaissance Poland through the Medium of German: Translations of Medieval Narratives in Sixteenth-Century Poland -- Des voyages au féminin dans l'Atlantique au XXe siècle -- Les voyages de l'immigration et de l'exil entre l'Amérique latine et l'Europe : Griselda Gambaro et Laura Alcoba -- Migration, mémoire et multiculturalisme en Méditerranée : les écrivaines de la diaspora libanaise -- The Ethnic Labelling of a Genre Gone Global: A Distant Comparison of African-American and African Chick Lit -- How to Cross Cultural Borders While Discussing National Literature Internationally -- Österreichische Periodika in französischer Sprache als Medien des Literaturtransfers (1750-1850) -- Lost and Found: Issues of Translating Japanophone Taiwanese Literature -- La traduction comme engagement : René R. Khawam et Jamel Eddine Bencheikh, passeurs de la littérature arabe -- Digital Literatures Circulating in Spanish: The Emergence of a Field -- Soziale Netzwerke in der literaturwissenschaftlichen Forschung: Neue Perspektive oder \"alter Inhalt in neuer Form\"? Mit einem Blick auf die webbasierte Germanistik in Italien -- \"Let's Meet Wherever You Are @ Home\": How Utopian Is It to Create a Global Virtual Collaborative Learning Environment for Foreign-Language Students? -- Hybrid Identities: John Henry Mackay and Houston Stuart Chamberlain between Englishness and Germanness -- La Réception du symbolisme en Wallonie et la formation de l'esthétique « nordique ». Une analyse de L'Âme des choses d'Hector Chainaye -- Die Sprache des Schreibens als Wahlsprache. Italo Svevo und Elias Canetti -- The Poetic Utilization of Dialectal Varieties of the Afrikaans Language for Strategic Purposes in the Southern African Context -- Hu Shi and the Birth of \"New Poetry\": A Critique -- The Quest for Bilingual Chinese Poetry: Poetic Tradition and Modernity"]
[null,null,null,"Sommario/riassunto","The three concepts mentioned in the title of this volume imply the contact between two or more literary phenomena; they are based on similarities that are related to a form of 'travelling' and imitation or adaptation of entire texts, genres, forms or contents. Transfer comprises all sorts of 'travelling', with translation as a major instrument of transferring literature across linguistic and cultural barriers. Transfer aims at the process of communication, starting with the source product and its cultural context and then highlighting the mediation by certain agents and institutions to end up with inclusion in the target culture. Reception lays its focus on the receiving culture, especially on criticism, reading, and interpretation. Translation, therefore, forms a major factor in reception with the general aim of reception studies being to reveal the wide spectrum of interpretations each text offers. Moreover, translations are the prime instrument in the distribution of literature across linguistic and cultural borders; thus, they pave the way for gaining prestige in the world of literature. The thirty-eight papers included in this volume and dedicated to research in this area were previously read at the ICLA conference 2016 in Vienna. They are ample proof that the field remains at the center of interest in Comparative Literature."]