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[null,"1.","Record Nr.",null,"UNINA9910409160503321"]
[null,null,"Autore",null,"Sorbi, Paolo"]
[null,null,"Titolo",null,"Poveri e capitale : la povertà nella politica / Paolo Sorbi ; prefazione di Mario Tronti"]
[null,null,"Pubbl/distr/stampa",null,"[Brescia], : Scholé, 2019"]
[null,null,"ISBN",null,"978-88-265-0033-1"]
[null,null,"Descrizione fisica",null,"159 p. ; 20 cm"]
[null,null,"Collana",null,"Orso blu ; 128"]
[null,null,"Disciplina",null,"305.569"]
[null,null,"Locazione",null,"FSPBC"]
[null,null,"Collocazione",null,"IX G 177"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910791456503321"]
[null,null,"Autore",null,"Chunawalla S. A"]
[null,null,"Titolo",null,"Foundations of advertising [[electronic resource] ] : theory & practice / / S.A. Chunawalla, K.C. Sethia"]
[null,null,"Pubbl/distr/stampa",null,"Mumbai, : Himalaya Pub. House, 2008"]
[null,null,"ISBN",null,"1-64287-583-X"]
[{"$nulls":4},"1-282-80370-0"]
[{"$nulls":4},"9786612803703"]
[{"$nulls":4},"1-4416-7611-2"]
[null,null,"Edizione",null,"[Rev. ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (749 p.)"]
[null,null,"Soggetti",null,"Advertising"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development"]
[{"$nulls":4},"Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art - The Layout of Advertisements; Advertising Art - Preparation of a Layout: I; Advertising Art - Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index"]