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[null,"1.","Record Nr.",null,"UNINA9910407715403321"]
[null,null,"Autore",null,"Morrow Guy"]
[null,null,"Titolo",null,"Designing the Music Business : Design Culture, Music Video and Virtual Reality / / by Guy Morrow"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020"]
[null,null,"ISBN",null,"3-030-48114-X"]
[null,null,"Edizione",null,"[1st ed. 2020.]"]
[null,null,"Descrizione fisica",null,"1 online resource (209 pages)"]
[null,null,"Collana",null,"Music Business Research, , 2522-0837"]
[null,null,"Disciplina",null,"338.4778"]
[null,null,"Soggetti",null,"Advertising media planning"]
[{"$nulls":4},"Music"]
[{"$nulls":4},"Economics"]
[{"$nulls":4},"Culture"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Cultural property - Protection"]
[{"$nulls":4},"Graphic arts"]
[{"$nulls":4},"Media Planning"]
[{"$nulls":4},"Cultural Economics"]
[{"$nulls":4},"Branding"]
[{"$nulls":4},"Cultural Resource Management"]
[{"$nulls":4},"Graphic Design"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Introduction -- Research Design -- Album Cover Design. ."]
[null,null,null,"Sommario/riassunto","This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its "]
[{"$nulls":4},"relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications."]