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[null,"1.","Record Nr.",null,"UNINA9910452652303321"]
[null,null,"Autore",null,"Berman Margo <1947->"]
[null,null,"Titolo",null,"The copywriter's toolkit [[electronic resource] ] : the complete guide to strategic advertising copy / / Margo Berman"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012"]
[null,null,"ISBN",null,"1-4443-6081-7"]
[{"$nulls":4},"1-283-54234-X"]
[{"$nulls":4},"9786613854797"]
[{"$nulls":4},"1-4443-6080-9"]
[null,null,"Descrizione fisica",null,"1 online resource (398 p.)"]
[null,null,"Disciplina",null,"659.13/2"]
[null,null,"Soggetti",null,"Advertising copy"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading."]
[null,null,null,"Sommario/riassunto","\"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing examples are shown using industry standard formats. You'll quickly see how radio scripts differ from TV scripts, how television storyboards are best presented, and how print copy is typed "]
[{"$nulls":4},"up to facilitate typesetting. Copywriters from global agencies share their writing secrets and offer copy tips for every medium. Special callout boxes will make major points easy to remember and simple to apply. Glossaries are listed in relevant chapters and checklists summarize the principles for fast reference. Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy\"--"]
[null,"2.","Record Nr.",null,"UNINA9910716301003321"]
[null,null,"Titolo",null,"Pensions and increase of pensions for certain soldiers and sailors of the regular Army and Navy, etc. May 10 (calendar day, May 13), 1926. -- Ordered to be printed"]
[null,null,"Pubbl/distr/stampa",null,"[Washington, D.C.] : , : [U.S. Government Printing Office], , 1926"]
[null,null,"Descrizione fisica",null,"1 online resource (195 pages)"]
[null,null,"Collana",null,"Senate report / 69th Congress, 1st session. Senate ; ; no. 825"]
[{"$nulls":4},"[United States congressional serial set ] ; ; [serial no. 8530]"]
[null,null,"Soggetti",null,"Claims"]
[{"$nulls":4},"Indians of North America - Wars"]
[{"$nulls":4},"Legislative amendments"]
[{"$nulls":4},"Military pensions"]
[{"$nulls":4},"Survivors' benefits"]
[{"$nulls":4},"Mexican War, 1846-1848"]
[{"$nulls":4},"Spanish-American War, 1898"]
[{"$nulls":4},"Disabled veterans"]
[{"$nulls":4},"Legislative materials."]
[{"$nulls":4},"Philippines History Revolution, 1896-1898"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Batch processed record: Metadata reviewed, not verified. Some fields updated by batch processes."]
[{"$nulls":4},"FDLP item number not assigned."]
[null,"3.","Record Nr.",null,"UNINA9910375896303321"]
[null,null,"Autore",null,"Olano Marc"]
[null,null,"Titolo",null,"I3D 2013 : proceedings of the ACM SIGGRAPH Symposium on Interactive 3D Graphics and Games : Orlando, FL, March 21 - 23, 2013"]
[null,null,"Pubbl/distr/stampa",null,"[Place of publication not identified], : ACM, 2013"]
[null,null,"ISBN",null,"1-4503-1956-4"]
[null,null,"Descrizione fisica",null,"1 online resource (242 pages)"]
[null,null,"Collana",null,"ACM Conferences"]
[null,null,"Soggetti",null,"Engineering & Applied Sciences"]
[{"$nulls":4},"Technology - General"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]