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[null,"1.","Record Nr.",null,"UNINA9910367580603321"]
[null,null,"Autore",null,"Cristofolini Peter M."]
[null,null,"Titolo",null,"Verkaufsförderung : Strategie und Taktik / / Gerhard Thies, Peter M. Cristofolini"]
[null,null,"Pubbl/distr/stampa",null,"Berlin ; ; Boston : , : De Gruyter, , [2019]"]
[{"$nulls":4},"©1978"]
[null,null,"ISBN",null,"3-11-084101-0"]
[null,null,"Edizione",null,"[Reprint 2019]"]
[null,null,"Descrizione fisica",null,"1 online resource (264 pages)"]
[null,null,"Collana",null,"Marketing-Management ; ; 7"]
[null,null,"Disciplina",null,"658.82"]
[null,null,"Soggetti",null,"Sales promotion"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[{"$nulls":3},"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Frontmatter -- Geleitwort -- Vorwort -- Inhalt -- Verzeichnis der Abbildungen und Tabellen -- Abkürzungsverzeichnis -- 1. Verkaufsförderung im Kreuzfeuer -- 2. Verkaufsförderung im Marketing-Mix -- 3. Maßnahmen der Verkaufsförderung -- 4. Planung der Verkaufsförderung -- 5. Fallbeispiel - Verkaufsförderung für Dugena -- 6. Resümee und Prognose -- Literaturverzeichnis -- Sachregister"]
[{"$nulls":3},"Sommario/riassunto","To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries."]