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[null,"1.","Record Nr.",null,"UNINA9910345134903321"]
[null,null,"Autore",null,"Schultz David A"]
[null,null,"Titolo",null,"Lights, Camera, Campaign!: Media, Politics, and Political Advertising"]
[null,null,"Pubbl/distr/stampa",null,"[Place of publication not identified], : Peter Lang Publishing Incorporated, 2004"]
[null,null,"Disciplina",null,"324.7/3/0973"]
[null,null,"Soggetti",null,"Communication in politics"]
[{"$nulls":4},"Mass media and world politics"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,"Nota di contenuto",null,"Introduction : selling candidates and soap / David A. Schultz -- Creating effective political ads / Arthur Sanders -- Developing \"paid media\" strategies : media consultants and political advertising / Stephen K. Medvic -- Two cheers for negative ads / Christopher J. Dolan -- Can a voter in New York make a candidate lose in California? : an experimental test of the release of early election results on voter turnout / Geoffrey D. Peterson -- Packaging the governor : television advertising in the 2000 elections / Christopher A. Cooper & H. Gibbs Knotts -- Message tailoring in Spanish : courting Latino voters in the 2000 presidential advertising campaign / Brendan J. Doherty & Melissa Cully Anderson -- The perfect storm of politics : media and advertising during the 2002 U.S. Senate campaign(s) in Minnesota / Amy E. Jasperson -- Bowling with Erskine and down home with Dole : re-packaging the candidates in the 2002 Senate race in North Carolina / Timothy Vercellotti -- From saxophones to Schwarzenegger : entertainment politics on late-night television / David A. Schultz -- Lights, camera, and an action hero! : Arnold Schwarzenegger and the media frenzy in the California recall / David L Schecter -- Political advertising in Canada / Paul Nesbitt-Larking & Jonathan Rose -- Moving voters in the 2000 presidential campaign : local visits, local media / David C. King & David Morehouse."]