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[null,"1.","Record Nr.",null,"UNINA9910337792403321"]
[null,null,"Titolo",null,"Social Commerce : Consumer Behaviour in Online Environments / / edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019"]
[null,null,"ISBN",null,"9783030036171"]
[{"$nulls":4},"3030036170"]
[null,null,"Edizione",null,"[1st ed. 2019.]"]
[null,null,"Descrizione fisica",null,"1 online resource (289 pages)"]
[null,null,"Disciplina",null,"658.8342"]
[{"$nulls":4},"658.872"]
[null,null,"Soggetti",null,"Consumer behavior"]
[{"$nulls":4},"Telemarketing"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"Customer relations - Management"]
[{"$nulls":4},"Electronic commerce"]
[{"$nulls":4},"Consumer Behavior"]
[{"$nulls":4},"Digital Marketing"]
[{"$nulls":4},"Customer Relationship Management"]
[{"$nulls":4},"E-Business"]
[{"$nulls":4},"e-Commerce and e-Business"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"1. The Historical Development of Social Commerce; Nina Bürklin, Claudia E. Henninger and Rosy Boardman -- 2. Social Media’s Evolution in S-commerce; Claudia E. Henninger, Nina Bürklin and Christopher J. Parker -- 3. Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China; Yao Yao, Rosy Boardman and Delia Vazquez -- 4. Personalised and Participative Branding through Fashion Blogging; Jenny Cheung, Delia Vazquez and Tony Conway -- 5. Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination; Neil Robinson, Crispin Dale and Alex Fenton -- 6. Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry; Marta Blazquez, Tianran Zhang, "]
[{"$nulls":4},"Rosy Boardman and Claudia E. Henninger -- 7. Attitudes towards Brands’ Facebook Pages across Different Age Groups; Rosy Boardman -- 8. Unravelling a Mystery: Selling an Entrepreneurial Perspective through Instagram; Claudia E. Henninger, Xiaaoli Zhao and Aurelie Le Normand -- 9. Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign; Nina Bürklin and Katharina Faber -- 10. The Influence of Electronic Word of Mouth (eWOM) on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia; Abrar Al Sharif and Ruth Marciniak -- 11. eWOM: The Rise of the Opinion Leaders; Shuang Zhou, Helen McCormick, Marta Blazquez and Liz Barnes -- 12. An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands; Noreen Siddiqui, Mike Mannion and Ruth Marciniak -- 13. Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo; Weifang Ding, Claudia E. Henninger, Marta Blazquez and Rosy Boardman -- 14. The Challenges and Future Opportunties of Social Commerce; Courtney Chimes, Rosy Boardman and Claudia E. Henninger."]
[null,null,null,"Sommario/riassunto","This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce."]