{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":20,"n_cols":5,"rows_kept":20,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[6,2,6,3],[7,2,7,3],[8,2,8,3],[9,2,9,3],[13,2,13,3],[14,2,14,3],[18,2,18,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910315230103321"]
[null,null,"Autore",null,"Oh Youjeong"]
[null,null,"Titolo",null,"Pop city : Korean popular culture and the selling of place / / Youjeong Oh [[electronic resource]]"]
[null,null,"Pubbl/distr/stampa",null,"Ithaca : , : Cornell University Press, , 2021"]
[null,null,"ISBN",null,"1-5017-3074-6"]
[{"$nulls":4},"1-5017-3073-8"]
[null,null,"Descrizione fisica",null,"1 online resource (xi, 238 pages) : illustrations"]
[null,null,"Collana",null,"Cornell scholarship online"]
[null,null,"Disciplina",null,"306.095195"]
[null,null,"Soggetti",null,"Place marketing - Korea (South)"]
[{"$nulls":4},"Popular culture - Korea (South)"]
[{"$nulls":4},"K-pop (Subculture)"]
[{"$nulls":4},"Popular music - Korea (South)"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Previously issued in print: 2018."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Contents -- Acknowledgments -- Introduction -- PART I. THE SPECULATIVE PRODUCTION OF DRAMAS AND DRAMA SITES -- Introduction -- 1. Speculative Producers: The Production of Korean Drama -- 2. Spectacular Places: Drama-Filming Sites -- PART II. THE AFFECTIVE CONSUMPTION OF K-POP IDOLS AND PLACES -- Introduction -- 3. Image Producers: The (Re)Production of K-Pop Idols -- 4. K-Star Road: Making Gangnam into a K-Pop– Filled Place -- 5. Cosme Road: K-Beauty and the Globalization of Myeong-dong -- Conclusion -- Notes -- Reference List -- Index"]
[null,null,null,"Sommario/riassunto","'Pop City' examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture-featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, this book shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities."]