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[null,"1.","Record Nr.",null,"UNINA9910300042603321"]
[null,null,"Autore",null,"Nemorin Selena"]
[null,null,"Titolo",null,"Biosurveillance in New Media Marketing : World, Discourse, Representation / / by Selena Nemorin"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018"]
[null,null,"ISBN",null,"9783319962177"]
[{"$nulls":4},"3319962175"]
[null,null,"Edizione",null,"[1st ed. 2018.]"]
[null,null,"Descrizione fisica",null,"1 online resource (235 pages)"]
[null,null,"Disciplina",null,"658.80019"]
[null,null,"Soggetti",null,"Communication"]
[{"$nulls":4},"Digital media"]
[{"$nulls":4},"Technology - Sociological aspects"]
[{"$nulls":4},"Culture - Study and teaching"]
[{"$nulls":4},"Telemarketing"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"Technology - Philosophy"]
[{"$nulls":4},"Media and Communication"]
[{"$nulls":4},"Digital and New Media"]
[{"$nulls":4},"Science, Technology and Society"]
[{"$nulls":4},"Cultural Theory"]
[{"$nulls":4},"Digital Marketing"]
[{"$nulls":4},"Philosophy of Technology"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1. Introduction: Advertising Futures -- 2. A Theory of Manipulation: Critical Perspectives -- 3. The Emergence of Neuromarketing -- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working? -- 5. Structures of Understanding -- 6. Worldlessness: The Brain as 'Buy Button' -- 7. Poor in World: Augmenting Animality -- 8. World-Forming: The Agentic Consumer -- 9. Self-Determination and Implications of Mining the Brain."]
[null,null,null,"Sommario/riassunto","Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, "]
[{"$nulls":4},"companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world."]