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[null,"1.","Record Nr.",null,"UNINA9910298177103321"]
[null,null,"Titolo",null,"Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend"]
[null,null,"Pubbl/distr/stampa",null,"Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018"]
[null,null,"ISBN",null,"3-658-22681-1"]
[null,null,"Edizione",null,"[1st ed. 2018.]"]
[null,null,"Descrizione fisica",null,"1 online resource (354 pages)"]
[null,null,"Collana",null,"European Advertising Academy, , 2626-0336"]
[null,null,"Disciplina",null,"659.105"]
[null,null,"Soggetti",null,"Branding (Marketing)"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Telemarketing"]
[{"$nulls":4},"Internet marketing"]
[{"$nulls":4},"Branding"]
[{"$nulls":4},"Consumer Behavior"]
[{"$nulls":4},"Digital Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects."]
[null,null,null,"Sommario/riassunto","This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world. Contents Going Beyond: Persuading the Consumer with New Advertising Formats Getting Inside the Game: Effectiveness of In-Game Advertising How to "]
[{"$nulls":4},"Create Your Ad: An Insight into the Effects of Advertising Execution Styles Doing Good: Corporate Social Responsibility and Consumer Protection Let them Talk: How to Increase and Evaluate Word of Mouth It’s All about Context: Situational Influences on Advertising Effects Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas. The Editors Verolien Cauberghe is Associate Professor of Marketing Communication at Ghent University, Belgium. Liselot Hudders is Assistant Professor of Marketing Communication and Consumer Behavior at Ghent University, Belgium. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany."]
[null,"2.","Record Nr.",null,"UNINA9910300215603321"]
[null,null,"Titolo",null,"Hematologic Problems in the Critically Ill / / edited by Giorgio Berlot, Gabriele Pozzato"]
[null,null,"Pubbl/distr/stampa",null,"Milano : , : Springer Milan : , : Imprint : Springer, , 2015"]
[null,null,"ISBN",null,"88-470-5301-3"]
[null,null,"Edizione",null,"[1st ed. 2015.]"]
[null,null,"Descrizione fisica",null,"1 online resource (149 p.)"]
[null,null,"Disciplina",null,"610"]
[{"$nulls":4},"615"]
[{"$nulls":4},"615.39"]
[{"$nulls":4},"616"]
[null,null,"Soggetti",null,"Critical care medicine"]
[{"$nulls":4},"Hematology"]
[{"$nulls":4},"Blood - Transfusion"]
[{"$nulls":4},"Internal medicine"]
[{"$nulls":4},"Pharmacology"]
[{"$nulls":4},"Intensive / Critical Care Medicine"]
[{"$nulls":4},"Blood Transfusion Medicine"]
[{"$nulls":4},"Internal Medicine"]
[{"$nulls":4},"Pharmacology/Toxicology"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references at the end of each chapters."]
[null,null,"Nota di contenuto",null,"Introduction -- Anemia -- Anemia in the Critically Ill Patients -- Leukopenia in the Critically Ill Patients -- Leukocytosis in the Critically Ill Patients -- The critically ill patient with abnormal platelet count -- Transfusion adverse reactions in critically ill patients -- Drugs and blood cells."]
[null,null,null,"Sommario/riassunto","This book covers a wide array of hematologic problems commonly encountered in the daily practice of critical care and emergency medicine. Unfortunately, the symptoms and signs associated with underlying hematologic disorders are frequently rather unspecific and confounding; furthermore, the clinical course of patients admitted to intensive care units with such disorders can be fulminant, warranting prompt diagnosis. This book recognizes the importance of accurate and speedy interpretation of symptoms in that the text is symptom oriented rather than disease oriented. Put another way, the reader "]
[{"$nulls":4},"confronted with a particular clinical problem or symptom will be guided step by step to the possible underlying disorder(s). The scenarios considered include critical illness in patients with anemia, leukopenia, leukocytosis, abnormal platelet count, and severe transfusion reactions. For each circumstance, factors relevant to symptom interpretation are fully discussed. In addition, helpful diagnostic algorithms are presented in the form of flow charts that will assist in decision making regarding the need for further investigations. The closing chapter is devoted to the drug-induced hematologic disorders. Although the book is intended mainly for intensivists, other specialists will find much information of value for their daily practice."]