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[null,"1.","Record Nr.",null,"UNINA990007753000403321"]
[null,null,"Autore",null,"Vignoli, Giulio"]
[null,null,"Titolo",null,"I territori italofoni non appartenenti alla Repubblica Italiana agraristica : Svizzera italiana. Corsica. Nizzardo eTendesco Repubblica di S. Marino. Principato di Monaco. Stato della Citta' del Vaticano. Malta. Istria e Quarnaro. Dalmazia"]
[null,null,"Pubbl/distr/stampa",null,"Milano : Giuffre', 1995"]
[null,null,"Descrizione fisica",null,"203 p. ; 24 cm"]
[null,null,"Collana",null,"Universita' degli studi di Genova, 14"]
[null,null,"Disciplina",null,"346"]
[null,null,"Locazione",null,"DDCP"]
[null,null,"Collocazione",null,"23-B-237"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA990001016300403321"]
[null,null,"Autore",null,"Kinnon, Colette M."]
[null,null,"Titolo",null,"The impact of modern scientific ideas on society : in commemoration of Einstein / edited by Colette M. Kinnon ; with A.N. Kholodilin and J.G. Richardson"]
[null,null,"Pubbl/distr/stampa",null,"Dordrecht (NL) : Reidel, 1981"]
[null,null,"ISBN",null,"90-277-1238-7"]
[null,null,"Descrizione fisica",null,"xiv, 203 p. ; 23 cm"]
[null,null,"Disciplina",null,"530"]
[null,null,"Locazione",null,"FI1"]
[null,null,"Collocazione",null,"4B-114"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Papers presented at the Unesco Symposium on The Impact of Modern Scientific Ideas on Society, Munich-Ulm, 18-20 September 1978, and the addresses delivered on the occasion of Unesco's celebration of the hundredth"]
[{"$nulls":4},"anniversary of Einstein's birth, Paris, 9 May 1979."]
[null,"3.","Record Nr.",null,"UNINA9910297448603321"]
[null,null,"Autore",null,"Plume Cherniece J."]
[null,null,"Titolo",null,"Social media in the marketing context : a state of the art analysis and future directions / / Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade"]
[null,null,"Pubbl/distr/stampa",null,"Amsterdam, Netherlands : , : Chandos Publishing, , 2017"]
[{"$nulls":4},"©2017"]
[null,null,"ISBN",null,"0-08-101757-X"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (184 pages)"]
[null,null,"Collana",null,"Chandos Social Media Series"]
[null,null,"Disciplina",null,"302.231"]
[null,null,"Soggetti",null,"Social media"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references at the end of each chapters and index."]
[null,null,null,"Sommario/riassunto","Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice. includes extensive literature search on social media in the context of the marketing discipline provides key areas for future research and recommendations for practitioners shows the importance for marketers of understanding individual behaviour on social media"]