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[null,"1.","Record Nr.",null,"UNISA996449439003316"]
[null,null,"Autore",null,"Vogeler Georg"]
[null,null,"Titolo",null,"Rechtstitel und Herrschaftssymbol : Studien zum Umgang der Empfänger in Italien mit Verfügungen Friedrichs II. (1194-1250) / / Georg Vogeler"]
[null,null,"Pubbl/distr/stampa",null,"Berlin/Boston, : De Gruyter, 2019"]
[{"$nulls":4},"Berlin ; ; Boston : , : De Gruyter, , [2019]"]
[{"$nulls":4},"©2019"]
[null,null,"ISBN",null,"3-11-060918-5"]
[{"$nulls":4},"3-11-061636-X"]
[null,null,"Descrizione fisica",null,"1 online resource (498 pages)"]
[null,null,"Collana",null,"Bibliothek des Deutschen Historischen Instituts in Rom ; ; 138"]
[null,null,"Disciplina",null,"943.025092"]
[null,null,"Soggetti",null,"Diplomatics"]
[{"$nulls":4},"Frederick II"]
[{"$nulls":4},"Friedrich II"]
[{"$nulls":4},"Italien"]
[{"$nulls":4},"Italy"]
[{"$nulls":4},"Symbolic Communication"]
[{"$nulls":4},"Symbolische Kommunikation"]
[{"$nulls":4},"Urkundenlehre"]
[{"$nulls":4},"HISTORY / Europe / Germany"]
[{"$nulls":4},"History"]
[{"$nulls":4},"Holy Roman Empire History Frederick II, 1215-1250"]
[{"$nulls":4},"Holy Roman Empire Charters, grants, privileges History"]
[{"$nulls":4},"Italy History Germanic rule, 962-1268"]
[{"$nulls":4},"Europe Holy Roman Empire"]
[{"$nulls":4},"Italy"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Frontmatter -- Inhalt -- Vorwort -- Einleitung -- 1 Urkundentheorie -- 2 Die Bitte um die Urkunde und der Privilegierungsakt -- 3 Veröffentlichung und Umsetzung der Urkunde -- 4 Abschriften -- 5 Benutzung und Aufbewahrung -- 6 Sprechen über Urkunden in der Geschichtsschreibung des Regnum Siciliae -- 7 Ergebnisse: Urkunden als Instrumente von Herrschaft und Symbole für den Herrscher im "]
[{"$nulls":4},"Regnum Siciliae -- 1 Urkundentheorie -- 2 Die Bitte um die Urkunde und der Privilegierungsakt -- 3 Veröffentlichung und Umsetzung der Urkunde -- 4 Die Urkunden beim Empfänger: Kopien und ihre Motive -- 5 Benutzung und Archivierung -- 6 Sprechen über die Urkunden -- 7 Ergebnisse: Herrschaftskommunikation mit Urkunden in einer Zeit vermehrter Schriftlichkeit in Norditalien -- Ergebnisse und Ausblick -- Summary -- Abkürzungsverzeichnis -- Quellen- und Literaturverzeichnis -- Personen- und Ortsregister"]
[null,null,null,"Sommario/riassunto","Während die Forschung sich bislang auf die Urkundenproduktion Kaiser Friedrichs II. (1198-1250) konzentriert hat, analysiert die Studie erstmals in umfassender Weise den konkreten Benutzungskontext von Urkunden, die der Staufer für Empfänger in Italien ausgestellt hat. Sie vergleicht das an Schriftlichkeit gewohnte kommunale Italien mit dem bürokratischen Regnum Siciliae und rückt hierbei die Frage nach der Funktion schriftlicher Dokumente in der symbolischen Kommunikation von Herrschaft in den Mittelpunkt. Aus der Untersuchung der ars dictamini, zeitgenössischen Rechtsgelehrsamkeit, Petitionsakte, Urkundenkopien von Notaren, libri iurium und zeitgenössischen Historiographie geht hervor, dass Urkunden über ihre administrative oder juristische Funktion hinaus zugleich auch als Stellvertreter für den Kaiser galten und entsprechend im Kontext unterschiedlicher Praktiken ein wichtiger Teil symbolischer Herrschaftskommunikation waren."]
[null,"2.","Record Nr.",null,"UNINA9910254661803321"]
[null,null,"Autore",null,"Fraß Alexander"]
[null,null,"Titolo",null,"Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants / / by Alexander Fraß"]
[null,null,"Pubbl/distr/stampa",null,"Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016"]
[null,null,"ISBN",null,"3-658-14367-3"]
[null,null,"Edizione",null,"[1st ed. 2016.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XXI, 317 p. 35 illus.)"]
[null,null,"Collana",null,"Business Analytics, , 2570-1363"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Globalization"]
[{"$nulls":4},"Markets"]
[{"$nulls":4},"Engineering economy"]
[{"$nulls":4},"Emerging Markets/Globalization"]
[{"$nulls":4},"Engineering Economics, Organization, Logistics, Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"Research\"--Cover."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,"Nota di contenuto",null,"Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China. ."]
[null,null,null,"Sommario/riassunto","This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents • Chinese Consumer Behaviour in the Context of Intercultural Marketing • German Car Manufacturers in China as Research Object • After-Sales Operations of German Automobile Brands in China Target Groups • Teachers and students of marketing and cultural research • Executives and consultants in the field of the automotive industry, marketing "]
[{"$nulls":4},"management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany."]