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[null,"1.","Record Nr.",null,"UNISA996206183503316"]
[null,null,"Autore",null,"Peters Rolf-Herbert"]
[null,null,"Titolo",null,"Puma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands"]
[null,null,"Pubbl/distr/stampa",null,"[Place of publication not identified], : Marshall Cavendish Corporation, 2009"]
[null,null,"ISBN",null,"3-446-41144-5"]
[{"$nulls":4},"0-462-09382-4"]
[null,null,"Descrizione fisica",null,"1 online resource (240 p.)"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Sommario/riassunto","Puma is one of the world's top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana.Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies - Adidas and Puma - by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a 1.75 billion company, and became the most powerful sports brand in the world when it sponsored the 2006 World Cup and the winning team, Italy."]
[null,"2.","Record Nr.",null,"UNINA9910163266203321"]
[null,null,"Autore",null,"Bishop Morris"]
[null,null,"Titolo",null,"Middle Ages"]
[null,null,"Pubbl/distr/stampa",null,"HighBridge Audio"]
[null,null,"ISBN",null,"1-68168-543-4"]
[null,null,"Disciplina",null,"940.1"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Musica"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","In this indispensable volume, one of America's ranking scholars combines a life's work of research and teaching with the art of lively narration. Both authoritative and beautifully told, The Middle Ages is the full story of the thousand years between the fall of Rome and the Renaissance-a time that saw the rise of kings and emperors, the flowering of knighthood, the development of Europe, the increasing power of the Catholic Church, and the advent of the middle class."]