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[null,"1.","Record Nr.",null,"UNINA9910451724903321"]
[null,null,"Autore",null,"Otis Laura <1961->"]
[null,null,"Titolo",null,"Müller's lab [[electronic resource] /] / Laura Otis"]
[null,null,"Pubbl/distr/stampa",null,"Oxford ; ; New York, : Oxford University Press, 2007"]
[null,null,"ISBN",null,"1-281-15907-7"]
[{"$nulls":4},"0-19-971916-0"]
[{"$nulls":4},"1-4294-9194-9"]
[null,null,"Descrizione fisica",null,"1 online resource (xix, 316 p. ) : ill., map"]
[null,null,"Disciplina",null,"611/.0092"]
[null,null,"Soggetti",null,"Anatomists - Germany"]
[{"$nulls":4},"Physiologists - Germany"]
[{"$nulls":4},"Life sciences - Germany - History - 19th century"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Formerly CIP."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. 293-304) and index."]
[null,null,"Nota di contenuto",null,"Müller's net -- Cells and selves : the training of Jakob Henle and Theodor Schwann -- Du Bois-Reymond as a scientific and literary creator -- Physiological bonds : the training of Hermann Von Helmholtz -- Rudolf Virchow's scientific politics -- Banned from the academy : the mentoring of Robert Remak -- Ernst Haeckel's evolving narratives."]
[null,null,null,"Sommario/riassunto","Many scientific structures and systems are named after Johannes Muller, one of the most respected anatomists and physiologists of the 19th century. This book tells his story by interweaving it with that of seven of his most famous students."]
[null,"2.","Record Nr.",null,"UNINA9910163135003321"]
[null,null,"Autore",null,"Hünerberg Reinhard"]
[null,null,"Titolo",null,"Innovationsmarketing : Marketing konkret / / Reinhard Hünerberg"]
[null,null,"Pubbl/distr/stampa",null,"Tübingen, : UVK Verlag, 2015"]
[null,null,"ISBN",null,"3-86496-814-3"]
[{"$nulls":4},"3-86496-812-7"]
[{"$nulls":4},"3-86496-813-5"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (80 pages) : illustrations"]
[null,null,"Disciplina",null,"658.406"]
[null,null,"Soggetti",null,"Absatzwege"]
[{"$nulls":4},"BWL"]
[{"$nulls":4},"Innovation"]
[{"$nulls":4},"Innovationsstrategie"]
[{"$nulls":4},"Kooperation"]
[{"$nulls":4},"Marktfestlegung"]
[{"$nulls":4},"Marktstrategie"]
[{"$nulls":4},"Marktverhalten"]
[{"$nulls":4},"Marktziele"]
[{"$nulls":4},"Marktzutritt"]
[{"$nulls":4},"Medienselektion"]
[{"$nulls":4},"Preispolitik"]
[{"$nulls":4},"SWOT-Analyse"]
[{"$nulls":4},"Technologie"]
[{"$nulls":4},"Vertrieb"]
[{"$nulls":4},"Vertriebswege"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","[1. Auflage]"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","Für alle Arten von Innovationen gilt der Grundsatz marktorientierter Unternehmensführung. Das bedeutet, dass die unternehmerischen Aktivitäten an vorhandenen oder potenziellen Kunden und ihren bestehenden oder neu zu schaffenden Bedürfnissen ausgerichtet sind. Damit ist das Management von Innovationen primär eine Marketingaufgabe, die sowohl darin besteht, den Innovationscharakter "]
[{"$nulls":4},"des Angebots bei Abnehmern zu verankern als auch entsprechende Kaufwünsche und tatsächliches Kaufverhalten auszulösen. Die adäquate Durchführung der damit verbundenen Marketingaufgaben entscheidet maßgeblich über den Innovationserfolg. Das Buch führt in das Innovationsmarketing ein und folgt dabei dem praktischen Ablauf in einem Unternehmen:  Situationsanalyse, Marktziele, Marktstrategien und schließlich Marktinstrumente für Innovationen."]