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[null,"1.","Record Nr.",null,"UNINA9910162769003321"]
[null,null,"Autore",null,"Hooley Graham J."]
[null,null,"Titolo",null,"Marketing strategy & competitive positioning [[electronic resource] /] / Graham Hooley, Nigel F. Piercy ; Brigitte Nicoulaud, John M. Rudd"]
[null,null,"Pubbl/distr/stampa",null,"Harlow, England : , : Pearson, , [2017]"]
[{"$nulls":4},"Â©2017"]
[null,null,"Edizione",null,"[Sixth edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (570 pages) : illustrations (some color)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Marketing - Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"PART 1: Marketing strategy -- 1. Market-led strategic management -- 2. Strategic marketing planning -- PART 2: Competitive market analysis -- 3. The changing market environment -- 4. Customer analysis -- 5. Competitor analysis -- 6. Understanding the organisational resource base -- PART 3: Identifying current and future competitive positions -- 7. Segmentation and positioning principles -- 8. Segmentation and positioning research -- 9. Selecting market targets -- PART 4: Competitive positioning strategies -- 10. Creating sustainable competitive advantage -- 11. Competing through the new marketing mix -- 12. Competing through innovation -- 13. Competing through superior service and customer relationships -- PART 5: Implementing the strategy -- 14. Strategic customer management and the strategic sales organisation -- 15. Strategic alliances and networks -- 16. Strategy implementation and internal marketing -- 17. Corporate social responsibility and ethics -- PART 6: Conclusions -- 18. Twenty-first century marketing."]