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[null,"1.","Record Nr.",null,"UNINA9910157692603321"]
[null,null,"Autore",null,"Bailon Jaime"]
[null,null,"Titolo",null,"Chicha power : el marketing se reinventa / / Jaime Bailon, Alberto Nicoli"]
[null,null,"Pubbl/distr/stampa",null,"Lima : , : Universidad de Lima, Fondo Editorial, , 2015"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"9789972453397"]
[{"$nulls":4},"9972453391"]
[null,null,"Edizione",null,"[Primera edicion digital.]"]
[null,null,"Descrizione fisica",null,"1 online resource (125 pages)"]
[null,null,"Collana",null,"Coleccion Investigaciones"]
[null,null,"Disciplina",null,"658.800985"]
[null,null,"Soggetti",null,"Marketing - Social aspects - Peru"]
[{"$nulls":4},"Economic development - Peru"]
[{"$nulls":4},"Migration, Internal - Peru"]
[null,null,"Lingua di pubblicazione",null,"Spagnolo"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,null,"Sommario/riassunto","Los autores recrean la historia de los grupos de música chicha, que apuestan por la mezcla de instrumentos, géneros y formas de interpretación; sistematizan el modus operandi de los agentes del mercadeo y sus organizaciones, y establecen analogías con las prácticas de las empresas formales, demostrando que el contacto con la realidad y la vida cotidiana es el ingrediente principal del márketing."]