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[null,"1.","Record Nr.",null,"UNINA9910157529703321"]
[null,null,"Autore",null,"Brown Michael A., Sr."]
[null,null,"Titolo",null,"Social media performance evaluation and success measurements / / Michael A. Brown Sr., Florida International University, USA [editor]"]
[null,null,"Pubbl/distr/stampa",null,"Hershey, PA : , : Information Science Reference, , [2017]"]
[{"$nulls":4},"�2017"]
[null,null,"ISBN",null,"9781522519645"]
[{"$nulls":4},"9781522519638"]
[null,null,"Descrizione fisica",null,"1 online resource (xxvii, 294 pages) : illustrations (some color)"]
[null,null,"Collana",null,"Advances in Social Networking and Online Communities (ASNOC) Book Series ; ; 2328-1413"]
[null,null,"Disciplina",null,"302.231"]
[null,null,"Soggetti",null,"Social media"]
[{"$nulls":4},"Online social networks"]
[{"$nulls":4},"Employees - Rating of"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"Premier reference source\"--Cover."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Social networking and social media comparisons / Michael A. Brown Sr. -- SNIP: a survey instrument / Michael A. Brown Sr. -- Understanding social communication / Michael A. Brown Sr. -- Social media: a discussion of considerations for modern organizations and professionals / Liston W. Bailey -- Framing and mis-framing in micro-blogging sites in China: online propagation of an animal cruelty campaign / Yuanxin Wang -- Using social media tools in marketing: opportunities and challenges / Nozha Erragcha -- Social networking engagement and crisis communication considerations / Mitchell Marovitz -- CHOICES: measuring return on investment in a nonprofit organization / Leigh Nanney Hersey -- Nonprofit organizations and social media use: an analysis of nonprofit organizations' effective use of social media tools / Aminata Sillah -- Models of participation in social networks / Giulio Angiani [and 3 others] -- Invest, engage, and win: online campaigns and their outcomes in an Israeli election / Moran Yarchi [and 3 others]."]
[null,null,null,"Sommario/riassunto","\"[This book] is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on "]
[{"$nulls":4},"investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today\"--Provided by publisher."]