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[null,"1.","Record Nr.",null,"UNINA9910155240003321"]
[null,null,"Autore",null,"Szycher M (Michael)"]
[null,null,"Titolo",null,"Commercialization secrets for scientists and engineers / / Michael Szycher, Ph.D"]
[null,null,"Pubbl/distr/stampa",null,"Boca Raton : , : CRC Press, , [2017]"]
[{"$nulls":4},"©2017"]
[null,null,"ISBN",null,"1-315-35303-2"]
[{"$nulls":4},"1-315-38252-0"]
[{"$nulls":4},"1-4987-3061-2"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (559 pages) : illustrations"]
[null,null,"Disciplina",null,"658"]
[null,null,"Soggetti",null,"Technology transfer"]
[{"$nulls":4},"Research, Industrial"]
[{"$nulls":4},"New business enterprises"]
[{"$nulls":4},"Science - Vocational guidance"]
[{"$nulls":4},"Engineering - Vocational guidance"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"section 1. Development on a shoestring -- section 2. Classical initial decisions -- section 3. Product launch -- section 4. Pathways to profitability."]
[null,null,null,"Sommario/riassunto","Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are disruptive technologies with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their "]
[{"$nulls":4},"disruptive technologies to profitability. Offers key descriptions of the commercialization process from idea to profitability Discusses business development on a budget Covers initial decisions, such as whether to form a partnership or proprietorship, market focus, pricing, funding, and the like Describes issues related to product launch Uncovers pathways to becoming profitable--"]