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[null,"1.","Record Nr.",null,"UNINA9910155110603321"]
[null,null,"Autore",null,"Martin Kathy"]
[null,null,"Titolo",null,"Famous brand names and their origins / / Kathy Martin"]
[null,null,"Pubbl/distr/stampa",null,"Barnsley, England : , : Pen & Sword History, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"1-5267-0185-5"]
[null,null,"Descrizione fisica",null,"1 online resource (235 pages) : illustrations"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Brand name products"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[{"$nulls":3},"Livello bibliografico","Monografia"]
[{"$nulls":3},"Nota di bibliografia","Includes bibliographical references."]
[{"$nulls":3},"Sommario/riassunto","Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know that Lego comes from the Danish for both 'play well' or 'I put together'? This fascinating book by Kathy Martin explores the stories behind the brands, their names and founders. Full of factboxes and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names."]