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[null,"1.","Record Nr.",null,"UNINA9910154651603321"]
[null,null,"Autore",null,"Wright Ray <1942->"]
[null,null,"Titolo",null,"Business-to-business marketing : a step-by-step guide / / Ray Wright"]
[null,null,"Pubbl/distr/stampa",null,"Harlow, England : , : FT Prentice Hall, , [2004]"]
[{"$nulls":4},"©2004"]
[null,null,"ISBN",null,"1-5129-4123-9"]
[{"$nulls":4},"1-280-56124-6"]
[{"$nulls":4},"9786610561247"]
[{"$nulls":4},"1-4058-7021-4"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xiv, 522 páginas)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Industrial marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Incluye índice."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,null,"Sommario/riassunto","Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence."]