{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":10,"n_cols":5,"rows_kept":10,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910153339603321"]
[null,null,"Autore",null,"Francois"]
[null,null,"Titolo",null,"Le Marketing Politique: Strategies D'election Et De Reelection"]
[null,null,"Pubbl/distr/stampa",null,"Cyberlibris"]
[null,null,"ISBN",null,"2-336-67901-9"]
[null,null,"Descrizione fisica",null,"1 online resource (402 p.)"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Ce livre montre l'interet du marketing politique qui positionne efficacement le candidat sur l'echiquier politique. Le marketing politique propose differents modeles d'analyse de l'image politique, de la notoriete, de positionnement par la differenciation etc. Il developpe divers paradigmes de conception electorale et montre egalement l'interet strategique de privilegier une forme de marketing en interne a l'appareil de parti. En outre, il developpe l'idee fondamentale du respect des promesses electorales."]