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[null,"1.","Record Nr.",null,"UNINA9910153068303321"]
[null,null,"Autore",null,"Seitel Fraser P"]
[null,null,"Titolo",null,"Seitel: Pract Publc Relation PNIE_12"]
[null,null,"Pubbl/distr/stampa",null,"[Place of publication not identified], : Pearson Education Limited, 2013"]
[null,null,"ISBN",null,"1-292-05530-8"]
[null,null,"Edizione",null,"[12th ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (402 pages)"]
[null,null,"Soggetti",null,"Public relations"]
[{"$nulls":4},"Communication in organizations"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,"Nota di contenuto",null,"Cover -- Table of Contents -- 1. Defining Public Relations -- 2. The History and Growth of Public Relations -- 3. Communication -- 4. Public Opinion -- 5. Management -- 6. Ethics -- 7. The Law -- 8. Research -- 9. Media -- 10. Social Media -- 11. Government Relations -- 12. Employee Relations -- 13. Community Relations -- 14. International Consumer Relations -- 15. Public Relations Writing -- 16. Integrated Marketing Communications -- 17. Crisis Management -- Index."]
[null,null,null,"Sommario/riassunto","For undergraduate Introduction to Public Relations courses.  Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an \"in-your-face\" Public Relations textbook.   The 12th edition continues the theme of giving students the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics."]