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[null,"1.","Record Nr.",null,"UNINA9910153065303321"]
[null,null,"Autore",null,"Mohr Jakki J."]
[null,null,"Titolo",null,"Marketing of high-technology products and innovations / / Jakki J. Mohr, Sanjit Sengupta, Stanley Slater"]
[null,null,"Pubbl/distr/stampa",null,"Harlow, England : , : Pearson, , [2014]"]
[{"$nulls":4},"Â©2014"]
[null,null,"ISBN",null,"9781292054537"]
[{"$nulls":4},"1292054530"]
[{"$nulls":4},"9781292040332"]
[{"$nulls":4},"1292040335"]
[null,null,"Edizione",null,"[Third edition, Pearson new international edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (ii, 542 pages) : illustrations"]
[null,null,"Collana",null,"Pearson Custom Library"]
[null,null,"Disciplina",null,"620.00688"]
[null,null,"Soggetti",null,"High technology industries - Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Chapter 1. Introduction to World of High-Technology Marketing -- Chapter 2. Strategic Market Planning in High-Tech Firms -- Chapter 3. Culture and Climate Considerations for High-Tech Companies -- Chapter 4. Market Orientation and Cross-functional (Marketing-R & D) Interaction -- Chapter 5. Partnerships, Alliances and Customer Relationship Marketing -- Chapter 6. Marketing Research in High-Tech Markets -- Chapter 7. Understanding High-Tech Customers -- Chapter 8. Technology and product management -- Chapter 9. Distribution Channels and Supply Chain Management in High-Tech Markets -- Chapter 10. Pricing Considerations in High-Tech Markets -- Chapter 11. Marketing Communication Tools for High-Tech Markets -- Chapter 12. Strategic Considerations for the Triple Bottom Line in High-Tech Companies -- Chapter 13. Strategic considerations in marketing communications -- Chapter 14. Case: Is there more to Skype than hype? -- Chapter 15. Case: Charting a New Course for Xerox: Strategic Marketing Planning -- Chapter 16. Case: Environmental Systems Research Institute (ESRI) -- Chapter 17. Case: Vision of the Future: Airbus 380 or Boeing 787 Dreamliner? -- Chapter 18. Case: Goomzee Mobile Marketing -- Chapter 19. Case: SELCO-India: Lighting the Base of the Pyramid."]
[null,null,null,"Sommario/riassunto","For undergraduate and graduate courses on marketing high-tech products   Provide your students with the vital information they need to "]
[{"$nulls":4},"successfully market high-tech products.    Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.   The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices."]
[null,"2.","Record Nr.",null,"UNINA9910376102903321"]
[null,null,"Autore",null,"Chrysanthou Yiorgos"]
[null,null,"Titolo",null,"VAST 2004 : the 5th International Symposium on Virtual Reality, Archaeology and Intelligent Cultural Heritage : incorporating 2nd EUROGRAPHICS Workshop on Graphics and Cultural Heritage : Conscience-auditorium, Brussels and Ename Center, Oudenaarde-Belgium"]
[null,null,"Pubbl/distr/stampa",null,"Aire-la Ville, Switzerland : , : Eurographics Association, , 2004"]
[{"$nulls":4},"©2004"]
[null,null,"ISBN",null,"3-905673-18-5"]
[null,null,"Descrizione fisica",null,"1 online resource (290 pages) : illustrations (some color)"]
[null,null,"Collana",null,"ACM Other conferences"]
[null,null,"Disciplina",null,"930.1/028568"]
[null,null,"Soggetti",null,"Virtual reality in archaeology - Data processing"]
[{"$nulls":4},"Archaeology - Computer simulation"]
[{"$nulls":4},"Imaging systems in archaeology"]
[{"$nulls":4},"Archaeology"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]