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[null,"1.","Record Nr.",null,"UNINA9910151819903321"]
[null,null,"Autore",null,"Czech Christian"]
[null,null,"Titolo",null,"Guerilla-Marketing : Wider die Werbe-Aversion / / Christian Czech"]
[null,null,"Pubbl/distr/stampa",null,"Marburg : , : Tectum Verlag, , [2011]"]
[{"$nulls":4},"©2011"]
[null,null,"ISBN",null,"3-8288-5341-2"]
[null,null,"Descrizione fisica",null,"1 online resource (91 p.)"]
[null,null,"Disciplina",null,"658.8"]
[null,null,"Soggetti",null,"Entrepreneurship - Psychological aspects"]
[{"$nulls":4},"Management"]
[{"$nulls":4},"Marketing - Management"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references."]
[null,null,null,"Sommario/riassunto","Hauptbeschreibung \"\"Guerilla-Marketing ist die Kunst, den von Werbung und Marketing übersättigten Konsumenten größtmögliche Aufmerksamkeit durch unkonventionelles bzw. originelles Marketing zu entlocken.\"\" (Thorsten Schulte) Wir bewegen uns in einer Welt, in der uns tagtäglich Werbung umgibt. Sie ist überall und allgegenwärtig. Ob im Fernsehen oder Radio, in der Zeitung oder im Internet - Werbung begegnet uns überall. Inzwischen ist jeder Konsument täglich mit 2 500 bis 5 000 Werbebotschaften konfrontiert. Das bedeutet, jeder von uns beschäftigt sich, bewusst oder unbewusst, jede Wo"]