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[null,"1.","Record Nr.",null,"UNINA9910150255003321"]
[null,null,"Autore",null,"Rice Jeff (Jeff R.)"]
[null,null,"Titolo",null,"Craft Obsession : The Social Rhetorics of Beer / / Jeff Rice"]
[null,null,"Pubbl/distr/stampa",null,"Carbondale, [Illinois] : , : Southern Illinois University Press, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"0-8093-3529-8"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (293 pages)"]
[null,null,"Disciplina",null,"641.2/3"]
[null,null,"Soggetti",null,"Rhetoricians - United States"]
[{"$nulls":4},"Beer"]
[{"$nulls":4},"Drinking customs - United States"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Craft introductions -- Craft interruptions -- Craft networks -- Craft terroir -- Craft delivery -- Craft tracings -- Craft sharing -- Craft obsession."]
[null,null,null,"Sommario/riassunto","Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans."]