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[null,"1.","Record Nr.",null,"UNINA9910150215603321"]
[null,null,"Autore",null,"Wood Marian Burk"]
[null,null,"Titolo",null,"Essential guide to marketing planning / / Marian Burk Wood"]
[null,null,"Pubbl/distr/stampa",null,"Harlow : , : Pearson Education Limited, , 2013"]
[{"$nulls":4},"©2013"]
[null,null,"ISBN",null,"9781299803459"]
[{"$nulls":4},"1299803458"]
[{"$nulls":4},"9780273773672"]
[{"$nulls":4},"0273773674"]
[{"$nulls":4},"9780273794837"]
[{"$nulls":4},"9780273773634"]
[{"$nulls":4},"0273773631"]
[null,null,"Edizione",null,"[Third edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (xxiii, 299 pages) : illustrations"]
[null,null,"Disciplina",null,"658.802"]
[null,null,"Soggetti",null,"Marketing - Planning"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","\"Always Learning\"--Cover."]
[{"$nulls":4},"Previous edition: 2010."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Introduction to markteing planning today -- Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Appendix: Sample marketing plan : Lost Legends Luxury Chocolatier."]
[null,null,null,"Sommario/riassunto","This text takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, the author's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills."]