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[null,"1.","Record Nr.",null,"UNINA9910150208803321"]
[null,null,"Autore",null,"Schiffman Leon G."]
[null,null,"Titolo",null,"Consumer behaviour / / Leon G. Schiffman, Joseph Wisenblit"]
[null,null,"Pubbl/distr/stampa",null,"Harlow, Essex, England : , : Pearson, , [2015]"]
[{"$nulls":4},"©2015"]
[null,null,"ISBN",null,"0-273-78732-2"]
[null,null,"Edizione",null,"[Eleven edition, global edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (504 pages) : illustrations"]
[null,null,"Disciplina",null,"658.8342"]
[null,null,"Soggetti",null,"Consumer behavior"]
[{"$nulls":4},"Motivation research (Marketing)"]
[{"$nulls":4},"Marketing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes indexes."]
[null,null,"Nota di contenuto",null,"Cover -- Title Page -- Contents -- Preface -- PART I Consumers, Marketers, and Technology -- 1 Technology-Driven Consumer Behavior -- The Marketing Concept -- Consumer Research -- Market Segmentation, Targeting, and Positioning -- The Marketing Mix -- Socially Responsible Marketing -- Technology Enriches the Exchange Between Consumers and Marketers -- Consumers Have Embraced Technology -- Behavioral Information and Targeting -- Interactive and Novel Communication Channels -- Customizing Products and Promotional Messages -- Better Prices and Distribution -- Customer Value, Satisfaction, and Retention -- Customer Retention -- Technology and Customer Relationships -- Emotional Bonds versus Transaction-Based Relationships -- Customer Loyalty and Satisfaction -- Customer Loyalty and Profitability -- Measures of Customer Retention -- Internal Marketing -- Consumer Behavior Is Interdisciplinary -- Consumer Decision-Making -- The Structure of This Book -- Summary -- Review and Discussion Questions -- Hands-on  Assignments -- Key Terms -- 2 Segmentation, Targeting, and Positioning -- Market Segmentation and Effective Targeting -- Identifiable -- Sizeable -- Stable and Growing -- Reachable -- Congruent with the Marketer's Objectives and Resources -- Applying the Criteria -- Bases for Segmentation -- Demographics -- Age -- Gender -- Families and Households -- Social Class -- Ethnicity -- Geodemographics -- Green Consumers -- Personality Traits -- Psychographics, Values and Lifestyles -- Benefit Segmentation -- "]
[{"$nulls":4},"Media-Based Segmentation -- Usage Rate Segmentation -- Usage Occasion Segmentation -- Behavioral Targeting -- Tracking Online Navigation -- Geographic Location and Mobile Targeting -- Purchase Behavior -- The Information \"Arms Race\" -- Positioning and Repositioning -- Umbrella Positioning -- Premier Position -- Positioning against Competition."]
[{"$nulls":4},"Key Attribute -- Un-Owned Position -- Repositioning -- Perceptual Mapping -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- CASE ONE: Porsche -- PART II The Consumer as an Individual -- 3 Consumer Motivation and Personality -- The Dynamics of Motivation -- Needs -- Goals -- Need Arousal -- Selecting Goals -- Needs and Goals Are Interdependent -- Needs Are Never Fully Satisfied -- New Needs Emerge as Old Ones Are Satisfied -- Success and Failure Influence Goals -- Frustration and Defense Mechanisms -- Systems of Needs -- Murray's List of Psychogenic Needs -- Maslow's Hierarchy of Needs -- Physiological Needs -- Safety Needs -- Social Needs -- Egoistic Needs -- Need for Self-Actualization -- Evaluation of Maslow's Theory -- Marketing Applications of Maslow's Theory -- A Trio of Needs -- Power -- Affiliation -- Achievement -- The Measurement of Motives -- Self-Reporting -- Qualitative Research -- Motivational Research -- The Nature and Theories of Personality -- The Facets of Personality -- Personality Reflects Individual Differences -- Personality Is Consistent and Enduring -- Personality May Change -- Theories of Personality -- Freudian Theory -- Neo-Freudian Personality Theory -- Trait Theory -- Personality Traits and Consumer Behavior -- Consumer Innovators and Innovativeness -- Dogmatism -- Social Character: Inner- versus Other-Directedness -- Need for Uniqueness -- Optimum Stimulation Level -- Sensation Seeking -- Variety and Novelty Seeking -- Need for Cognition -- Visualizers versus Verbalizers -- Consumer Materialism -- Fixated Consumption -- Compulsive Consumption -- Consumer Ethnocentrism -- Personality and Color -- Product and Brand Personification -- Product Personality and Gender -- Product Personality and Geography -- Website Personality -- The Self and Self-Image -- The Extended Self."]
[{"$nulls":4},"Altering the Self -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 4 Consumer Perception -- The Elements of Perception -- Sensory Input -- The Absolute Threshold -- Ambush Marketing -- Experiential Marketing -- The Differential Threshold -- The JND's Implications for Product Pricing and Improvement -- The JND'S Implications for Logos and Packaging -- Subliminal Perception -- Perceptual Selection -- The Stimulus -- Expectations -- Motives -- Selective Perception -- Perceptual Organization -- Figure and Ground -- Obscuring the Distinction Between Figure and Ground -- Grouping -- Closure -- Perceptual Interpretation: Stereotyping -- Physical Appearance -- Descriptive Terms -- First Impressions -- Halo Effect -- Consumer Imagery -- Brand Image -- Package Image -- Service Image -- Perceived Price -- Perceived Quality -- Product Quality -- Service Quality -- Price/Quality Relationship -- Store Image and Perceived Quality -- Manufacturer's Image and Perceived Quality -- Perceived Risk -- Perceived Risk Varies -- Summary -- Review and Discussion Questions -- Hands-on  Assignments -- Key Terms -- 5 Consumer Learning -- The Elements of Consumer Learning -- Motives -- Cues -- Responses -- Reinforcement -- Classical Conditioning -- Associative Learning -- The Role of Repetition -- Stimulus Generalization -- Product Line Extensions -- Product Form Extensions -- Family Branding -- Licensing -- Instrumental Conditioning -- Reinforcing Behavior -- Extinction and Forgetting -- Customer Satisfaction and Retention -- Reinforcement "]
[{"$nulls":4},"Schedules -- Shaping -- Massed versus Distributed Learning -- Observational Learning -- Information Processing -- Storing Information -- Sensory Store -- Short-Term Store -- Long-Term Store -- Information Rehearsal and Encoding -- Information Retention and Retrieval -- Cognitive Learning."]
[{"$nulls":4},"Consumer Involvement and Hemispheric Lateralization -- Measurements of Consumer Involvement -- Strategic Applications of Consumer Involvement -- Hemispheric Lateralization -- Passive Learning -- Outcomes and Measures of Consumer Learning -- Recognition and Recall Measures -- Brand Loyalty -- Brand Equity -- Summary -- Review and Discussion Questions -- Hands-on  Assignments -- Key Terms -- 6 Consumer Attitude Formation and Change -- Attitudes and Their Formation -- Consumers Learn Attitudes -- Sources of Attitude Formation -- The Role of Personality Factors -- Attitudes Are Consistent with Behaviors -- Attitudes Occur within Situations -- The Tri-Component Attitude Model -- The Cognitive Component -- The Affective Component -- The Conative Component -- Altering Consumers' Attitudes -- Changing Beliefs about Products -- Changing Brand Image -- Changing Beliefs about Competing Brands -- Multi-Attribute Attitude Models -- Attitude-Toward-Object Model -- Adding an Attribute -- Changing the Perceived Importance of Attributes -- Developing New Products -- Attitude-Toward-Behavior Model -- Theory of Reasoned Action -- Theory of Trying-to-Consume -- Attitude-Toward-the-Ad Model -- Changing the Motivational Functions of Attitudes -- The Utilitarian Function -- The Ego-Defensive Function -- The Value-Expressive Function -- The Knowledge Function -- Associating Brands with Worthy Objects or Causes -- The Elaboration Likelihood Model -- Cognitive Dissonance and Resolving Conflicting Attitudes -- Resolving Conflicting Attitudes -- Assigning Causality and Attribution Theory -- Self-Perception Attributions -- Foot-in-the-Door Technique -- Attributions Toward Others -- Attributions Toward Objects -- Analyzing Self-Attributions -- Summary -- Review and Discussion Questions -- Hands-on  Assignments -- Key Terms -- CASE TWO: Procter & Gamble."]
[{"$nulls":4},"CASE THREE: Lifebuoy/Unilever Asia Private Limited -- PART III Communication and Consumer Behavior -- 7 Persuading Consumers -- The Communication Process -- Selective Exposure -- Psychological Noise -- Broadcasting versus Narrowcasting -- Addressable Advertising -- Designing Persuasive Messages -- Images and Text -- Message Framing -- One-Sided versus Two-Sided Messages -- Order Effects -- Persuasive Advertising Appeals -- Comparative Advertising -- Fear Appeals -- Humorous Appeals -- Wordplay -- Sexual Appeals -- Timeliness Appeal -- Measures of Message Effectiveness -- Summary -- Review and Discussion Questions -- Hands-on  Assignments -- Key Terms -- 8 From Print and Broadcast Advertising to Social  and Mobile Media -- Targeting Segments versus Eyeballs -- The Advantages of Impression-Based Targeting -- Google's Consumer Tracking and Targeting -- Consumers and Social Media -- Permissions to Collect Personal and Social Information -- Social Advertising's Best Practices -- Social Media Communication Channels -- Consumers and Mobile Advertising -- Consumer Response to Mobile Advertising -- The Advantages and Shortcomings of Mobile Advertising -- What's in Store for Consumers? -- Measuring Media's Advertising Effectiveness -- Analyzing Website Visits -- Gauging Influence within Social Network -- Google Analytics -- Media Exposure Measures -- Nielsen's Cross-Platform Measurement -- Traditional Media's Electronic Evolution -- Newspapers and Magazines -- Television and Radio -- Interactive TV "]
[{"$nulls":4},"-- Out-of-Home Media -- Branded Entertainment -- Summary -- Review and Discussion Questions -- Hands-on  Assignments -- Key Terms -- 9 Reference Groups and Word-of-Mouth -- Source Credibility and Reference Groups -- Reference Group Influence -- Types of Reference Groups -- Consumption-Related Reference Group -- Friendship Groups -- Shopping Groups."]
[{"$nulls":4},"Virtual Communities."]
[null,null,null,"Sommario/riassunto","For undergraduate and graduate consumer behavior courses.     The text that set the standard for consumer behavior study.     Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.     MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.      Please note that the product you are purchasing does not include MyMarketingLab.      MyMarketingLab     Join over 11 million students benefiting from Pearson MyLabs.  This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.     These are the steps you need to take:  1.  Make sure that your lecturer is already using the system   Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.  2.  Check whether an access card has been included with the book at a reduced cost   If it has, it will be on the inside back cover of the book.  3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419)  4.  If your lecturer is using the MyLab and you would like to purchase the product...  Go to www.MyMarketingLab.com to buy access to this interactive study programme.     For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit"]
[{"$nulls":4},"www.pearsoned.co.uk/replocator  &nbsp."]