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[null,"1.","Record Nr.",null,"UNISALENTO991001252759707536"]
[null,null,"Autore",null,"Delanty, Gerard"]
[null,null,"Titolo",null,"Modernity and postmodernity : knowledge, power and the self / Gerard Delanty"]
[null,null,"Pubbl/distr/stampa",null,"London ; London, 2000"]
[null,null,"ISBN",null,"0761959041"]
[null,null,"Descrizione fisica",null,"XIII, 194 p. ; 23 cm"]
[null,null,"Disciplina",null,"300.1"]
[null,null,"Soggetti",null,"Postmodernismo - Aspetti sociali"]
[{"$nulls":4},"Scienze sociali - Aspetti filosofici"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA9910150188203321"]
[null,null,"Titolo",null,"Advances in Corporate Branding / / edited by John M. T. Balmer, Shaun M. Powell, Joachim Kernstock, Tim Oliver Brexendorf"]
[null,null,"Pubbl/distr/stampa",null,"London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017"]
[null,null,"ISBN",null,"9781352000085"]
[{"$nulls":4},"1352000083"]
[null,null,"Edizione",null,"[1st ed. 2017.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XIII, 205 p.)"]
[null,null,"Collana",null,"Journal of Brand Management: Advanced Collections"]
[null,null,"Disciplina",null,"658.812"]
[null,null,"Soggetti",null,"Customer relations - Management"]
[{"$nulls":4},"Strategic planning"]
[{"$nulls":4},"Leadership"]
[{"$nulls":4},"Industrial organization"]
[{"$nulls":4},"Customer Relationship Management"]
[{"$nulls":4},"Business Strategy and Leadership"]
[{"$nulls":4},"Organization"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Chapter 1 Introduction: Current state and future directions for research on corporate brand management -- Chapter 2 Explicating corporate brands and their management: Reflections and directions from 1995 -- Chapter 3 The importance of corporate brand personality traits to a successful 21st century business -- Chapter 4 Managing the franchised brand: The franchisees' perspective -- Chapter 5 Alliance brands: Building corporate brands through strategic alliances? -- Chapter 6 The role of internal branding in the delivery of employee brand promise -- Chapter 7 An integrated approach to corporate branding -- Chapter 8 Finding sources of brand value: Developing a stakeholder model of brand equity -- Chapter 9 The organic view of the brand: A brand value co-creation model -- Chapter 10 Corporate brand orientation: What is it? What of it?. ."]
[null,null,null,"Sommario/riassunto","This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role "]
[{"$nulls":4},"of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'."]