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[null,"1.","Record Nr.",null,"UNINA9910149171303321"]
[null,null,"Autore",null,"O'Kane Brian"]
[null,null,"Titolo",null,"Researching business ideas / / Brian O'Kane"]
[null,null,"Pubbl/distr/stampa",null,"Cork, Ireland : , : Oak Tree Press, , 2011"]
[{"$nulls":4},"©2011"]
[null,null,"ISBN",null,"1-84621-049-6"]
[null,null,"Descrizione fisica",null,"1 online resource (47 p.)"]
[null,null,"Disciplina",null,"658.11"]
[null,null,"Soggetti",null,"New business enterprises - Management"]
[{"$nulls":4},"Success in business"]
[{"$nulls":4},"Entrepreneurship"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"RESEARCHING YOUR BUSINESS IDEA; MARKET RESEARCH; WHAT BUSINESS ARE YOU IN?; WHERE IS YOUR MARKET?; WHO ARE YOUR CUSTOMERS?; WHO IS YOUR COMPETITION?; PRICE; FORECASTING SALES; CALCULATING COSTS AND PROFIT MARGINS; ESTIMATING YOUR INITIAL INVESTMENT; SOURCES OF INFORMATION; INTERPRETING RESEARCH RESULTS; THE FINAL QUESTIONS; ABOUT THE AUTHOR: BRIAN O'KANE; OAK TREE PRESS"]
[null,null,null,"Sommario/riassunto","Once you have a business idea, you must ask yourself, \"\"Will anyone want to buy my product / service?\"\". Market research tells you about your customers, competition and pricing, as well as your likely sales volume, costs, investment and profitability."]