{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":20,"n_cols":5,"rows_kept":20,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[4,2,4,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[16,2,16,3],[17,2,17,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910148829603321"]
[null,null,"Autore",null,"Barth Isabelle"]
[null,null,"Titolo",null,"Voyage au coeur de l'impulsion d'achat : Quand l'émotion rencontre la raison / Barth, Isabelle [and others]"]
[null,null,"Pubbl/distr/stampa",null,"Paris, France, : L'Harmattan, 2016"]
[null,null,"ISBN",null,"9782336755885"]
[{"$nulls":4},"2336755882"]
[{"$nulls":4},"9782140003523"]
[{"$nulls":4},"2140003527"]
[null,null,"Descrizione fisica",null,"1 online resource (1 p.)"]
[null,null,"Collana",null,"Recherches en Gestion"]
[null,null,"Soggetti",null,"Achats - Aspect psychologique"]
[{"$nulls":4},"Consommateurs - Comportement"]
[{"$nulls":4},"Vente"]
[{"$nulls":4},"SOCIAL SCIENCE / Sociology / General"]
[{"$nulls":4},"PSYCHOLOGY / General"]
[{"$nulls":4},"POLITICAL SCIENCE / General"]
[null,null,"Lingua di pubblicazione",null,"Francese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Ce livre decortique notre quotidien de shoppeur et leve le voile sur le comportement d'achat impulsif, souvent incompris et mal percu. Quelles sont ses causes et ses determinants ? Est-il vraiment un acte denue de raison ou existe-t-il plusieurs types d'achats impulsifs ? Que se passe-t-il reellement dans notre for interieur au moment ou nous passons a l'acte ? Quels sont les pieges a eviter pour optimiser sa decision d'achat et etre en paix avec soi-meme ? Autant de questions auxquelles cet ouvrage, a travers des temoignages et des enquetes, apporte des reponses."]