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[null,"1.","Record Nr.",null,"UNINA9910457547803321"]
[null,null,"Autore",null,"Palfrey John G (John Gorham), <1972->"]
[null,null,"Titolo",null,"Intellectual Property Strategy / John Palfrey"]
[null,null,"Pubbl/distr/stampa",null,"Cambridge, Mass. : , : MIT Press, , 2012"]
[{"$nulls":4},"©2012"]
[null,null,"ISBN",null,"0-262-30289-6"]
[null,null,"Descrizione fisica",null,"1 online resource (1 volume (various pagings))"]
[null,null,"Collana",null,"The MIT Press essential knowledge series"]
[null,null,"Disciplina",null,"658.15/2"]
[null,null,"Soggetti",null,"Intellectual property - Management"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Digital version of book includes case studies and related material. Cf Preface, page xi."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [159]-163) and index."]
[null,null,"Nota di contenuto",null,"Executive summary -- Why intellectual property matters -- Recommendation #1: treat intellectual property as a core asset class -- Recommendation #2: benefit from the intellectual property of others legally -- Recommendation #3: create freedom of action through intellectual property -- Recommendation #4: establish a flexible intellectual property strategy -- The special case of the non-profit -- Future outlook -- Afterword: what the author really thinks."]
[null,null,null,"Sommario/riassunto","Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive \"sword and shield\" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of "]
[{"$nulls":4},"intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy."]
[null,"2.","Record Nr.",null,"UNISALENTO991002815099707536"]
[null,null,"Autore",null,"Herde, Peter"]
[null,null,"Titolo",null,"Forschungen zur bayerischen und frankischen geschichte : Peter Herde zum 65. geburtstag von freunden, schulern und kollegen dargebracht / hrsg. von Karl Borchardt und Enno Bunz"]
[null,null,"Pubbl/distr/stampa",null,"Wurzburg : F. Schoningh, 1998"]
[null,null,"ISBN",null,"3877170560"]
[null,null,"Descrizione fisica",null,"xv, 327 p. : ill. ; 22 cm."]
[null,null,"Collana",null,"Quellen und forschungen zur geschichte des bistums und hochstifts Wurzburg ; 52"]
[null,null,"Soggetti",null,"Germania - Storia - Studi"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910148621503321"]
[null,null,"Autore",null,"MacArthur John"]
[null,null,"Titolo",null,"Apocalipsis"]
[null,null,"Pubbl/distr/stampa",null,"Editorial Portavoz"]
[null,null,"ISBN",null,"0-8254-8414-6"]
[null,null,"Descrizione fisica",null,"1 online resource (656 p.)"]
[null,null,"Soggetti",null,"Christianity"]
[{"$nulls":4},"Devotional literature"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","En las p ginas de estos comentarios expositivos no se percibe solamente un gran conocimiento de la Biblia, sino un amor y un celo profundos por la Palabra de Dios y por el Dios de la Palabra. John MacArthur hace una valiosa contribuci n a la interpretaci n y aplicaci n del texto b blico que se refleja en una ex gesis cuidadosa, una gran familiaridad con el escritor inspirado y su contexto, as como en variadas explicaciones e ilustraciones pr cticas. Representa un excelente recurso para la preparaci n de sermones, el estudio personal y la vida devocional.One of the best commentaries of the New Testament available now in Spanish. Ideal for personal or group study and teaching, these commentaries help you better understand and apply scripture. Published in English by Moody publishers."]