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[null,"1.","Record Nr.",null,"UNINA9910144697403321"]
[null,null,"Titolo",null,"Colour vision [[electronic resource] ] : physiology and experimental psychology : Ciba Foundation Symposium / / edited by A.V.S. de Reuck and Julie Knight"]
[null,null,"Pubbl/distr/stampa",null,"London, : J. & A. Churchill, 1965"]
[null,null,"ISBN",null,"1-280-58987-6"]
[{"$nulls":4},"9786613619709"]
[{"$nulls":4},"0-470-71940-0"]
[{"$nulls":4},"0-470-71694-0"]
[null,null,"Descrizione fisica",null,"1 online resource (404 p.)"]
[null,null,"Collana",null,"Ciba Foundation symposium"]
[null,null,"Disciplina",null,"591.18"]
[null,null,"Soggetti",null,"Color vision"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and indexes."]
[null,null,"Nota di contenuto",null,"Colour Vision: Physiology and Experimental Psychology; Contents; Chairman's introduction; Visual pigments; The clustering of fish visual pigments around discrete spectral positions and its bearing on chemical structure; Discussion; Adaptation of visual pigments to the photic environment; Discussion; Duplicity theory and the microstructure of the retina; Rods and cones-a fresh approach; Discussion; Duality in the retina; Discussion; The synaptology of the retina; Discussion; Theories of colour vision; Sketch of the present position of the Young- Helmholtz theory of colour vision; Discussion"]
[{"$nulls":4},"Cellular mechanisms of a Young-Hering visual systemComment; Discussion; Visual pigments of single cones; Discussion; The retinex; Discussion; Human colour vision; The genetics of colour blindness; Discussion; After-images as a means of investigating rods and cones; Discussion; Introduction to discussion of theories of colour vision and human colour vision; General Discussion Genetics of colour vision Discussion Dark adaptation and after-images A new visual pigment at 690 nm. in t; Animal colour vision; The physiological basis of colour vision in honeybees"]
[{"$nulls":4},"The spectral sensitivity and visual pigment content of the retina of Gekko gekkoDiscussion; Colour discrimination in cats; Discussion; General Discussion Psychological aspects of colour vision Spectral "]
[{"$nulls":4},"sensitivity of the rabbit retina Lines for future research Future intentions of participants; Author index; Subject index"]
[null,"2.","Record Nr.",null,"UNINA9910483038903321"]
[null,null,"Titolo",null,"Political Marketing in the 2019 Canadian Federal Election / / edited by Jamie Gillies, Vincent Raynauld, André Turcotte"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2021"]
[null,null,"ISBN",null,"9783030502812"]
[{"$nulls":4},"3030502813"]
[null,null,"Edizione",null,"[1st ed. 2021.]"]
[null,null,"Descrizione fisica",null,"1 online resource (XI, 150 p. 5 illus.)"]
[null,null,"Collana",null,"Palgrave Studies in Political Marketing and Management, , 2946-2622"]
[null,null,"Disciplina",null,"324.7"]
[{"$nulls":4},"320"]
[null,null,"Soggetti",null,"Elections"]
[{"$nulls":4},"Marketing"]
[{"$nulls":4},"Political leadership"]
[{"$nulls":4},"Communication in politics"]
[{"$nulls":4},"Electoral Politics"]
[{"$nulls":4},"Political Leadership"]
[{"$nulls":4},"Political Communication"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"1 Introduction: The 2019 Canadian Federal Election (Vincent Raynauld, André Turcotte and Jamie Gillies) -- 2 The New (Old) Trudeau in 2019: The Challenges and Potential for Branding Prime Ministers in Government (Jennifer Lees-Marshment) -- 3 Andrew Scheer and the post-Harper Conservative Party: Materialist, Post-Materialist and Negative Branding (Kenneth Cosgrove) -- 4 Gliding In On a Wing and a Prayer: Jagmeet Singh and the NDP (James McLean) -- 5 The Bloc is Back!: The Resurgence of the Bloc Québécois in 2019 (Guy Lachapelle) -- 6 The Populist Impact: The People's Party and the Green Party (Jamie Gillies) -- 7 Go Knock Doors: 'New' Dimensions in Market Intelligence (David Coletto) -- 8 Voters as Consumers of Durable Goods (André Turcotte and Michal Moore) -- 9 Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election (André Turcotte and Vincent Raynauld) -- 10 Conclusion: Déjà Vu All Over Again? (André Turcotte, Jamie Gillies and Vincent Raynauld)."]
[null,null,null,"Sommario/riassunto","This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, "]
[{"$nulls":4},"coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign. Jamie Gillies is Associate Professor of Communications and Public Policy and Executive Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, Canada. Vincent Raynauld is Assistant Professor in the Department of Communication Studies at Emerson College in Boston, USA, Research Associate in the Groupe de recherche en communication politique (GRCP) at Université Laval in Québec, Canada, and Affiliate Professor in the Département de Lettres et Communication Sociale at the Université du Québec à Trois-Rivières, Canada. André Turcotte is Associate Professor in the School of Journalism and Communication and in the Riddell Program in Political Management at Carleton University in Ottawa, Canada."]