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[null,"1.","Record Nr.",null,"UNINA9910144431003321"]
[null,null,"Titolo",null,"The PDMA toolbook 3 for new product development / / edited by Abbie Griffin, Stephen Somermeyer"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, N.J. : $b John Wiley, $c [2007]"]
[{"$nulls":4},"©2007"]
[null,null,"ISBN",null,"0-470-20994-1"]
[null,null,"Descrizione fisica",null,"xxiii, 520 pages : illustrations"]
[null,null,"Disciplina",null,"658.5/75"]
[null,null,"Soggetti",null,"New products - Management"]
[{"$nulls":4},"Product management"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Published online 2008."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"pt. 1. $t Tools for engineering and design. $t TRIZ: the theory of inventive problem solving / $r Gunter R. Ladewig. $t Quality function deployment and the house of quality / $r Gerry Katz -- $g pt. 2. $t Tools to improve customer and market inputs to NPD. $t Applying trade-off analysis to get the most from customer needs / $r Nelson Whipple, Thomas Adler, and Stephan McCurdy. $t The slingshot: a group process for generating breakthrough ideas / $r Anne Orban and Christopher W. Miller. $t Integrating user observations with business objectives to drive product design / $r Larry Marine and Chad A. McAllister. $t Market and technology attack teams: tools and techniques for developing the next breakthrough platform product / $r Peter A. Koen, Thomas C. Holcombe, and Christine A. Gehres. $t Segmenting your market so you can successfully position your new product / $r Brian D. Ottum. $t Giving your product the right name / $r Leland D. Schaeffer and James S. Twerdahl. $t Using assumptions-based models to forecast new product introduction / $r Kenneth B. Kahn."]
[null,null,null,"Sommario/riassunto","The book is the third volume covering the best practices of product development and is a follow up to the successful PDMA ToolBook1 published in 2002, and PDMA ToolBook2 published in 2004. The ToolBooks cover a number of critical aspects of product development from the creation of the concept through development and design, to the final production, marketing and service. The contributors are "]
[{"$nulls":4},"members of the PDMA and in many cases hold key positions in firms such as PRTM, LexisNexis, Nano-Tex, Inc, Innovation Focus and others. The ToolBooks are intended to be guides to the experienced product development professional on the various elements of successful product development and management."]