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[null,"1.","Record Nr.",null,"UNINA9910145046003321"]
[null,null,"Autore",null,"Grant John <1964->"]
[null,null,"Titolo",null,"The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006"]
[null,null,"ISBN",null,"1-119-99503-5"]
[{"$nulls":4},"1-119-20932-3"]
[{"$nulls":4},"1-280-41109-0"]
[{"$nulls":4},"9786610411092"]
[{"$nulls":4},"0-470-02983-8"]
[null,null,"Descrizione fisica",null,"1 online resource (330 p.)"]
[null,null,"Disciplina",null,"658.8/27"]
[{"$nulls":4},"658.827"]
[null,null,"Soggetti",null,"Brand name products - Social aspects"]
[{"$nulls":4},"Brand name products - Psychological aspects"]
[{"$nulls":4},"Branding (Marketing)"]
[{"$nulls":4},"Lifestyles - Economic aspects"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [289]-293) and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index"]
[null,null,null,"Sommario/riassunto","The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work a"]
[null,"2.","Record Nr.",null,"UNINA9910140901303321"]
[null,null,"Titolo",null,"Three-dimensional imaging for orthodontics and maxillofacial surgery [[electronic resource] /] / edited by Chung How Kau, Stephen Richmond"]
[null,null,"Pubbl/distr/stampa",null,"Chichester, U.K., : Wiley-Blackwell, 2010"]
[null,null,"ISBN",null,"9781118786642"]
[{"$nulls":4},"1-4443-4764-0"]
[{"$nulls":4},"1-118-78664-5"]
[{"$nulls":4},"1-283-12642-7"]
[{"$nulls":4},"9786613126429"]
[{"$nulls":4},"1-4443-2501-9"]
[null,null,"Descrizione fisica",null,"1 online resource (321 p.)"]
[null,null,"Disciplina",null,"617.5/2059"]
[null,null,"Soggetti",null,"Face - Surgery"]
[{"$nulls":4},"Maxilla - Surgery"]
[{"$nulls":4},"Orthodontics"]
[{"$nulls":4},"Three-dimensional imaging in medicine"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Legal and ethical considerations related to facial and radiographic imaging / Ken Abramovitch, Christos Angelopoulos, Randall O. Sorrels -- Surface imaging / C.H. Kau -- Diagnostic imaging / Nicholas Drage, John Rout -- 3D imaging in oral pathology / Jerry Bouquot -- Diagnosis and treatment planning of dento-alveolar problems / Lutz Ritter ... [et al.] -- Referencing images / Lucia Cevidenes, Martin Styner, William Proffit -- Averaging facial images / Alexei Zhurov ... [et al.] -- Studying facial morphologies in different populations / Chung How Kau ... [et al.] -- A new clinical protocol to plan cranio-maxillofacial surgery using computer-aide simulation (CASS) / James J. Xia, Jaime Gateno, John F. Teichgraeber --"]
[{"$nulls":4},"Controversial issues in computer aided planning for cranio-maxillofacial (CMF) surgery / James J. Xia, Jaime Gateno, John F. Teichgraeber -- Predicting and managing surgical intervention in cranio-facial disharmony : a biomechanical perspective / Stephen Richmond ... [et al.] -- Understanding the facial changes associated with post-operative swelling in patients following orthognathic surgery / Chung How Kau, Stephen Richmond, Andrew Cronin -- Visualizing "]
[{"$nulls":4},"facial growth / Stephen Richmond ... [et al.] -- Assessing change in dental casts / Kelvin Foong -- A custom fitting surgical guide / Richard Bibb ... [et al.] -- 3D motion analysis / Hashmat Popat ... [et al.] -- Facial actions for biometric applications / Lanthao Benedikt ... [et al.] -- Non-rigid image registration using groupwise methods / Kirill Sidorov, David Marshall, Stephen Richmond -- Dimensional developments for the future / Stephen Richmond, Chung How Kau."]
[null,null,null,"Sommario/riassunto","Three Dimensional Imaging for Orthodontics and Maxillofacial Surgery is a major new specialist resource that identifies and applies the principles of three dimensional imaging to orthodontic practice.  Readers are introduced to three-dimensional imaging, comparing it with the traditional two-dimensional assessments and exploring the benefits and drawbacks of these imaging modalities. Three Dimensional Imaging for Orthodontics and Maxillofacial Surgery centers on the appropriate application of three-dimensional imaging in the various practices related to orthodontic delivery and craniofacial"]