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[null,"1.","Record Nr.",null,"UNINA9910139013303321"]
[null,null,"Autore",null,"Siroker Dan"]
[null,null,"Titolo",null,"A/B testing [[electronic resource] ] : the most powerful way to turn clicks into customers / / Dan Siroker, Pete Koomen, with Cara Harshman"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, : Wiley, 2013"]
[null,null,"ISBN",null,"1-118-65920-1"]
[{"$nulls":4},"1-119-17645-X"]
[{"$nulls":4},"1-118-79241-6"]
[{"$nulls":4},"1-118-65917-1"]
[null,null,"Edizione",null,"[1st edition]"]
[null,null,"Descrizione fisica",null,"1 online resource (210 p.)"]
[null,null,"Disciplina",null,"658.8/3402854678"]
[null,null,"Soggetti",null,"Organizational effectiveness"]
[{"$nulls":4},"Multimedia systems - Social aspects"]
[{"$nulls":4},"Application software - Testing"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"How A/B testing helped win the White House-- twice -- What to test -- Refine, explore, and refine -- Less is more : reduce choices -- Conclusion -- Acknowledgements."]
[null,null,null,"Sommario/riassunto","A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experien"]