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[null,"1.","Record Nr.",null,"UNINA9910137168103321"]
[null,null,"Autore",null,"Schmarzo Bill"]
[null,null,"Titolo",null,"Big data MBA : driving business strategies with data science / / Bill Schmarzo"]
[null,null,"Pubbl/distr/stampa",null,"Indianapolis, Indiana : , : Wiley, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"1-119-23884-6"]
[{"$nulls":4},"1-119-23888-9"]
[{"$nulls":4},"1-119-18138-0"]
[null,null,"Descrizione fisica",null,"1 online resource (275 p.)"]
[null,null,"Disciplina",null,"658.4038"]
[null,null,"Soggetti",null,"Business intelligence - Data processing"]
[{"$nulls":4},"Big data"]
[{"$nulls":4},"Business planning - Statistical methods"]
[{"$nulls":4},"Data mining"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,"Nota di contenuto",null,"Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- \"By\" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories."]