{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":23,"n_cols":5,"rows_kept":23,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[2,4,2,5],[3,2,3,3],[5,2,5,3],[8,2,8,3],[9,2,9,3],[10,2,10,3],[12,2,12,3],[13,2,13,3],[16,2,16,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910135024203321"]
[null,null,"Autore",null,"Alhlou Feras"]
[null,null,"Titolo",null,"Google analytics breakthrough : from zero to business impact / / Feras Alhlou, Shiraz Asif, and Eric Fettman"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, New Jersey : , : Wiley, , 2016"]
[{"$nulls":4},"©2016"]
[null,null,"ISBN",null,"1-119-23170-1"]
[{"$nulls":4},"1-119-23169-8"]
[{"$nulls":4},"1-119-26636-X"]
[null,null,"Descrizione fisica",null,"1 online resource (621 p.)"]
[null,null,"Disciplina",null,"355.4"]
[null,null,"Soggetti",null,"Strategy - Data processing"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,"Nota di contenuto",null,"Google Analytics Breakthrough; Contents; Foreword; Acknowledgments; About the Author(s); About the Contributors; Chapter 1 Introduction; Why This Book?; Who Should Read This Book?; Chapter Summary; Get Started; Chapter 2 Google Analytics Reporting Overview: User Characteristics and Behavior; Google Analytics Reporting: User Characteristics and Behavior; Audience Reports; Acquisition Reports; Behavior Reports; Conversions Reports; Dimensions and Metrics; Primary Dimension; Metric Groups; Secondary Dimensions; Table Filters; Weighted Sort; Date Selection; Table and Chart Display Options"]
[{"$nulls":4},"Additional ReportsReal-Time Reports; Key Takeaways; Actions and Exercises; Chapter 3 Measurement Strategy; Objective: Business Impact; Optimization Framework; Assessing Your State of Analytics; Process and Communication Challenges; Business and Marketing Discovery; Measurement Plan; Six Steps for Analytics Effectiveness; Collect; Aggregate; Segment; Integrate; Visualize; Interpret; Key Takeaways; Actions and Exercises; Chapter 4 Account Creation and Tracking Code Installation; Creating a Google Analytics Account; Configuring Account and Property Settings; Account and Installation Terminology"]
[{"$nulls":4},"Google Analytics Account StructureNew Property for Each Additional Website or App in an Organization; Multiple Views per Property; Installing the Tracking Code; Placement of the Google Analytics Tracking Code; Migrating from Classic to Universal; How Can I Tell If "]
[{"$nulls":4},"I'm Still Using Classic?; Key Takeaways; Actions and Exercises; Chapter 5 Google Tag Manager Concepts; Google Tag Manager Concepts; Account; Container; Tag; Trigger; Variable; Data Layer; Benefits of Google Tag Manager; Management; Flexible Triggering; Templates and Open-Format Tags; Customizations and Updates"]
[{"$nulls":4},"Consistency with Structured VariabilityModularity and Reusability; Greater Involvement of Marketing/Analytics Department; Creating a Google Tag Manager Account and Container; Creating an Account; Adding the Container Code to Your Website; Installing the GTM Container in WordPress; Deploying Google Analytics through Google Tag Manager; Creating a Google Analytics Pageview Tracker; Previewing/Debugging; Publishing and Versioning; Access Rights; Account Access; Container Access; Two-Step Verification; Migrating to Google Tag Manager from Native Tracking"]
[{"$nulls":4},"Google Tag Manager and Universal Upgrade in OneMaintaining Native GA Code While Building Out GTM; GTM Environments; Creating a Custom GTM Environment; Key Takeaways; Actions and Exercises; Chapter 6 Events, Virtual Pageviews, Social Actions, and Errors; The Need for Event Tracking; The Click Does Nothing; DOM Listeners; Populating the Events Reports; Don't Track Every User Interaction; Consistency Is Critical; Event Tracking in GTM; Understand Manual Event Tracking, but Avoid It When You Can; Tracking PDF Downloads through GTM; Tracking Other File Types and Offsite Links"]
[{"$nulls":4},"Testing the PDF Event Tag"]