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[null,"1.","Record Nr.",null,"UNINA990008535050403321"]
[null,null,"Autore",null,"Fontana, Elisa"]
[null,null,"Titolo",null,"Aiuti di stato e diretta efficacia / Elisa Fontana ; prefazione di Tito Ballarino"]
[null,null,"Pubbl/distr/stampa",null,"Napoli : Editoriale Scientifica, c2006"]
[null,null,"ISBN",null,"88-89373-92-X"]
[null,null,"Descrizione fisica",null,"211 p. ; 21 cm"]
[null,null,"Collana",null,"Jus gentium Europaeum ; 8"]
[null,null,"Disciplina",null,"343.07"]
[null,null,"Locazione",null,"FSPBC"]
[{"$nulls":4},"DSS"]
[null,null,"Collocazione",null,"Collez. 1888 (8)"]
[{"$nulls":4},"Q 223"]
[null,null,"Lingua di pubblicazione",null,"Italiano"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"2.","Record Nr.",null,"UNINA990006105410403321"]
[null,null,"Autore",null,"Tausend, Klaus"]
[null,null,"Titolo",null,"Amphiktyonie und Symmachie : Formen zwischenstaatlicher Beziehungen im archaischen Griechenland / Klaus Tausend"]
[null,null,"Pubbl/distr/stampa",null,"Stuttgart, : F. Steiner, 1992"]
[null,null,"ISBN",null,"3-515-06137-1"]
[null,null,"Descrizione fisica",null,"273 p. ; 24 cm"]
[null,null,"Collana",null,"Historia : Zeitschrift für Alte Geschichte , Einzelschriften ; 73"]
[null,null,"Disciplina",null,"938"]
[{"$nulls":4},"327.38"]
[{"$nulls":4},"320.938"]
[null,null,"Locazione",null,"FGBC"]
[{"$nulls":4},"FLFBC"]
[{"$nulls":4},"DDR"]
[null,null,"Collocazione",null,"XXI A 710 (73)"]
[{"$nulls":4},"320.938 TAU 1"]
[{"$nulls":4},"DDR-V B 019"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,"3.","Record Nr.",null,"UNINA9910563006303321"]
[null,null,"Autore",null,"Tolle Elisabeth"]
[null,null,"Titolo",null,"Der Einfluss ablenkender Tätigkeiten auf die Werbewirkung : Bestimmungsfaktoren der Art und Höhe von Ablenkungseffekten bei Rundfunkspots / H. Meffert, Elisabeth Tolle"]
[null,null,"Pubbl/distr/stampa",null,"Frankfurt a.M, : PH02, 2018"]
[{"$nulls":4},"2018, c1988"]
[null,null,"Edizione",null,"[1st, New ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (315 p.) : , EPDF"]
[null,null,"Collana",null,"Schriften zu Marketing und Management ; 15"]
[null,null,"Soggetti",null,"Communication studies"]
[{"$nulls":4},"Occupational & industrial psychology"]
[{"$nulls":4},"Market research"]
[null,null,"Lingua di pubblicazione",null,"Tedesco"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Peter Lang GmbH, Internationaler Verlag der Wissenschaften"]
[null,null,"Nota di contenuto",null,"Aus dem Inhalt: Werbewirkung von Rundfunkspots - Sozial- und kognitionspsychologische Erkenntnisse zu Ablenkungseffekten - Empirische Überprüfung von Hypothesen zum Einfluss von Paralleltätigkeiten auf Erinnerung und Einstellung."]
[null,null,null,"Sommario/riassunto","Die wissenschaftliche Erforschung der Hörfunkwerbung wurde bisher weitgehend vernachlässigt. Dies gilt besonders für die Wirkung ablenkender Tätigkeiten. Im Rahmen dieser Arbeit erfolgt erstmals eine umfassende Systematisierung der Wirkung akustischer Werbemittel. Mögliche Ablenkungseffekte werden dargestellt und theoretische Ansatzpunkte zu ihrer Erklärung aufgezeigt. Ein umfassender Bezugsrahmen gibt Aufschluss über die Faktoren, die den Einfluss unterschiedlicher Paralleltätigkeiten auf die Werbewirkung bestimmen. Aus den Ergebnissen eines aufwendig durchgeführten Experiments werden Implikationen für die Werbepraxis abgeleitet."]